According to Adopting a Video Content Strategy For Your Business, well-done video content is the best way to push forward your marketing strategy. While writing for blogs and pushing Twitter promotions are still a big part of marketing for most businesses, it's important to also keep up with people's preferred ways of accessing information. And because most marketing-focused videos are created for social media platforms, "your main objective should be to create a highly compelling video that holds viewers' attention and makes them think they're viewing something more meaningful, entertaining or interesting than an advertisement" (www.reelseo.com). In other words, creating a video that's more of an advertisement than it is helpful and engaging may turn your audience off from coming back to your website and/or using your products/services again. So next time you're creating promotional video content for your business, remember: less like an ad, more attention-grabbing, interesting, and relevant.
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By now most internet users realize the significance of YouTube.com. Whether you have created videos for the site, shared videos from the site, or have simply viewed videos on there, you've been in one way or another connected with YouTube. So as you can imagine, YouTube viewership is growing by the minute, and it's not planning on slowing down any time soon.
So how much of an increase are we talking about exactly? And what does this mean to you? According to YouTube itself, people globally watch 6 billion hours of content every month on YouTube--that's a 50% increase year-over-year. This means that people, now more than ever, are turning to video as a means of sharing and retaining information. So if you have content that needs to get out there, video marketing is key to your success. With some good content, a little bit of video production, and a touch of video marketing, your video, too, can make it to the top of the YouTube charts.Got content that you need to put out there in video form? Contact us today, and in the meanwhile, watch this demo reel of videos we've created for past clients: http://www.youtube.com/watch?v=zN3jyUz3LaU Go to www.video1pro.com for more samples. Call us at 773-252-3352 to speak with us directly! Or write a comment below. We love speaking with you.