Good Content = Better Business
by Shooka Rafizadeh on May.23, 2013, under Video Marketing Updates
According to Adopting a Video Content Strategy For Your Business, well-done video content is the best way to push forward your marketing strategy. While writing for blogs and pushing Twitter promotions are still a big part of marketing for most businesses, it's important to also keep up with people's preferred ways of accessing information. And because most marketing-focused videos are created for social media platforms, "your main objective should be to create a highly compelling video that holds viewers' attention and makes them think they're viewing something more meaningful, entertaining or interesting than an advertisement" (www.reelseo.com). In other words, creating a video that's more of an advertisement than it is helpful and engaging may turn your audience off from coming back to your website and/or using your products/services again. So next time you're creating promotional video content for your business, remember: less like an ad, more attention-grabbing, interesting, and relevant.
Need help producing or editing a video for your business? 773-252-3352 or www.video1pro.com
Read the rest of Adopting a Video Content Strategy For Your Business the article here.
Video Project of the Month: Sustainable Farming
by Shooka Rafizadeh on May.22, 2013, under Chicago Video Production
YouTube Viewership Increases – So does the Impact of Video Marketing
by Shooka Rafizadeh on May.20, 2013, under Video Marketing Updates
By now most internet users realize the significance of YouTube.com. Whether you have created videos for the site, shared videos from the site, or have simply viewed videos on there, you've been in one way or another connected with YouTube. So as you can imagine, YouTube viewership is growing by the minute, and it's not planning on slowing down any time soon.
So how much of an increase are we talking about exactly? And what does this mean to you? According to YouTube itself, people globally watch 6 billion hours of content every month on YouTube--that's a 50% increase year-over-year. This means that people, now more than ever, are turning to video as a means of sharing and retaining information. So if you have content that needs to get out there, video marketing is key to your success. With some good content, a little bit of video production, and a touch of video marketing, your video, too, can make it to the top of the YouTube charts.
Got content that you need to put out there in video form? Contact us today, and in the meanwhile, watch this demo reel of videos we've created for past clients: http://www.youtube.com/watch?v=zN3jyUz3LaU Go to www.video1pro.com for more samples. Call us at 773-252-3352 to speak with us directly! Or write a comment below. We love speaking with you.Online Video Hits New Levels of Popularity!
by Video One Pro on May.03, 2013, under Video Marketing Updates
Why Watch Online Video?
Did you know that network TV shows placed online and sports on regular TV have similar viewer ratings? Sounds shocking right? According to the April 2013 research report by The IAB and GfK, 32% of the monthly viewers of online TV shows said they prefer to watch TV shows online because there are a lot of older shows and episodes online that are not available on regular TV. Also stating that 1 out 4 viewers stream online video to cut around the cost of paying for cable TV service. For example, TV shows like 30 Rock and The Walking Dead can be found on sites such as ABC.com or HBO.com.
Here's a great scenario. It's a great day because the season premiere of your favorite TV show airs tonight on cable television. Unfortunately, you will stuck at work while all your friends are at home texting each other as they are enjoying the TV show. Whether we admit it or not, we've all been in that situation before and that's why watching online video has become very popular. Its no surprise that the most common reason people watch online video is to catch up on an episode of a TV show aired on regular TV. As revealed in IAB's new research report, 44% of online TV viewers stated that they prefer to watch online television shows based on their own schedule. Who doesn't?
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