Best Practices: Facility tours
by Video One Pro on Aug.25, 2010, under Video Marketing
A great way to earn people's trust and business is to demonstrate how you do your job. In some cases, that would mean showing off where you do your job. By bringing a camera crew to your office, studio, or factory, you can produce an interesting facility tour in a relatively short period of time.
Below is a tour of West Chicago's AMS Performance Shop, an after market car parts business.
The video production Chicago is clean, well-edited, engaging, and has an x-factor (probably from the guide's tattoos). Although the tour goes through the entire shop and introduces viewers to the shop's employees, it didn't seem like it was an intrusive shoot by any means. People kept working while the cameras were rolling, which is usually the point of a facility tour.
Although practically anyone can make a facility video production Chicago, a good one requires a certain amount of finesse. Some businesses who do it themselves tend to think it only takes a camera and a tour guide, but this often has catastrophic results. For example, check out the tour of Cincinnati's Speedpro Imaging North Studio, which specializes in high quality printing.
Notice how grainy and shaky the camera is. It looks like the whole thing was filmed with an 8-year-old digital camera. There's no editing, no polish, no charisma. Maybe that's what we've come to expect from Cincinnati, but Speedpro has better videos right on their website.
What if you want to do a facility tour but don't have the means or funding for a full video. My Media Resource, a video production company in Troy, Michigan created a pretty nice tour entirely with photos. Although this is approach is a bit unexpected for a video company, the product works well because their facility is so nice.
So whether you own a day care, a country club, or an ten story department store, consider making a facility tour for your potential customers. People will be more inclined to work with you when they see how your business operates. Be careful though, a cheap looking tour might send the wrong message to viewers about your business.
If you want Video One to help make your facility tour, mention this blog post and we'll take 10% off the cost of editing!
:Video Production, video production chicago

