Author Archive
Video Professionals Award Winner: Jess3
by Richard Giraldi on Jun.25, 2010, under Uncategorized
It?s time to hand out our weekly Video Professionals Award.
Today, our Video Professionals Award goes to a single YouTube User of Jessesaves a.k.a Jess3, the creator of this awesome YouTube video called The State Of The Internet. It’s pretty mind blowing, so check it out for yourself:
On a side note, this is my last day as Social Media Marketing Intern for Video One Productions. It’s been quite a fun ride since I took this position in February, and I hope everyone enjoyed reading this blog – which I thought benefited from some cool online video/video production news aggregation. On Monday, a new intern will take over, so, fear not, the blog will not suffer from lack of updates!
Ciao.
ReelSeo.com gives how-to on YouTube video optimization
by Richard Giraldi on Jun.24, 2010, under Uncategorized
If you’ve been keeping up with our little blog, you know we’re big fans of ReelSeo.com.
Well today, ReelSeo posted something extremely useful for all those who want to make their video more easily discoverable on YouTube.com.
Writer Mark R. Robertson breaks down YouTube SEO and states that it’s not all about that pesky metadata and text alone. Making your YouTube video more discoverable is a combination of, and I’m paraphrasing here, 1) making quality video with compelling content, 2) publishing using SEO practices and 3) engaging the community.
Within his post, Robertson uploaded a great slide show, which I’ve embedded below. Check it out:
Check out the full article right now on ReelSeo.com.
Facebook video ads work according to TubeMogul.com
by Richard Giraldi on Jun.22, 2010, under Uncategorized
TubeMogul.com released a report last week detailing promising numbers for Facebook’s video advertisements.
For their research, TubeMogul.com took a sample of 25 major video ad campaigns, including Symantec, Microsoft, Hyundai, 20th-Century Fox, and ran identical videos on Facebook and on comparable click-to-play video ads on publisher sites. TubeMogul then compared cost, viewing time and more.
The result, seen in this graph by TubeMogul.com, shows the staggering result:

In every area that Facebook video ads were seen, they beat video advertisements on non-Facebook sites. Even a bigger booster for Facebook is the fact that users can share the videos with each other very easily. Here’s a another graph that illustrates the share factor:

This report just goes to show how powerful a tool Facebook is, and proves why ComScore ranked the social network as the fifth top video site in April 2010 over CBS interactive and even Hulu.com.
To read TubeMogul.com’s full report head right here.
Viral Video Monday
by Richard Giraldi on Jun.21, 2010, under Uncategorized
Yeah, it’s Monday. How about some of last week’s most popular viral videos to get you through your work day?
Over a MILLION people flocked to YouTube over the past few days to catch a glimpse of this Brazilian baby doing the samba:
Los Angeles-via-Chicago pop rockers OK Go return with another viral sensation for their new single “End Love”. This time the band uses some cool stop-motion animation, so check it out:
Finally, half a million people got mesmerized by candles, and so can you. Enjoy:
