Chicago Video Production

A truly effective branding campaign does more than raise awareness about a company, it also shapes public opinion. Hence the latest video for Volvo’s S60, in which the world’s safest car company sets its sights on an attractive new?client?le.

Everything about the video screams “fun” and “sex” and “European debauchery,” but is an international party campaign fueled by alcohol and beautiful hipsters the best way to sell a car? It just might be.

The traditionally family-oriented brand has set its sights on a new demographic, the young and reckless. The type of people who belong in the world’s safest car. The beauty of this video is that it’s fun enough that most young people would want to be a part of it, but it’s also delivered on a platform that probably won’t reach Volvo’s typically older customers. In effect, the company comes off as risque and dangerous, but never alienates the people who already buy Volvos.

For creating a video that calms our fears of Europeans, and also makes us want to buy a car, Volvo has earned this week’s Video Professionals Award.

BONUS TRIVIA QUESTION: Who’s the most famous vampire to drive a Volvo?
The first person to comment correctly gets a free coffee drink of their choice from The Goddess and Grocer, AND a VIP tour of the Video One Studio!