Chicago Video Production

ReelSeo.com once again comes through with the big news of the distribution enhancement that video measurement product TubeMogul is adding called “Destinations.”

A press release from TubeMogul describes destination as, “a unique video publishing suite that allows “from anywhere to anywhere” video distribution.”

Reelseo.com’s Mark R Robertson explains more thoroughly just what exactly “Destinations” does:

What TubeMogul is now allowing users to do is to upload once and syndicate everywhere. In fact, they say that it can upload the video to any custom site and not just OneLoad sites like YouTube, MetaCafe and Brightcove. The system will automatically transcode the video as required once you have set up the proper parameters in your account.

You can read the completel article on the new product at Reelseo.com right now, or find out more directly from TubeMogul at their Destinations How-To guide.

Here’s an interesting stat from a report from the Convergence Consulting Group LTD titled “The Battle for the American Couch Potato: Bundling, Television, Internet, Telephone, Wireless, April 2010″:

Based on our TV Cord Cutting Model, as of year-end 2009
almost 800,000 US households had cut their TV subscriptions (to
rely solely on Online, Netflix, OTA, etc). We forecast cord
cutters will grow to 1.6 million households by year-end 2011.

Sure, 800,000 is still a small margin of the some 307,006,550 Americans, most of whom presumably watch television. But if the CCG’s forecast estimate is right, it means that the trend will grow in the next two years. Obviously this news doesn’t mean that Americans are throw away their TVs in bunches yet – but it does illustrate just how powerful of a platform the computer and the internet are that almost a million American last year decided to forgo cable and watch their favorite shows on the Internet instead.

I mean it makes perfect sense. The country is in an economic hardship. Why pay for both cable and Internet access, which can sometimes top the $200 a month mark, when most stations are streaming their shows on the Internet a day after they air if not sooner. Now not all networks, especially those on cable, stream their shows online, but there are plenty of Web sites out there that do so (but probably illegally). Still, if it saves a buck – it makes sense. Besides in this day in age, think about which you could probably live without if you had to make a choice – Internet or Television?

Once again, this is more proof about the power of online video. We’ve offered plenty of examples of how companies are using web video to enhance their business and market themselves. If you’re a business who hasn’t gotten with the Internet video program, isn’t now the time? Contact us and lets create something today.

Late last week, Google completed a deal to purchase Episodic, according to a report from Reelseo.com.

Episodic is a platform for broadcasting live and on-demand video on the web, but has most recently been focusing on delivering video to mobile devices. Reelseo reports that sources indicate the deal was worth $25 million.

Additionally, the Reelseo article states, “…Episodic differentiates itself as an all-under-one-roof platform rather than having a network of partners like its competitors in the space.” And that Cable networks, web publishers and businesses, “use Episodic, for content management, delivery and monetization.”

It will be interesting to see how Google utilizes the Episodic for their current business model. The only major foray Google has taken into video has been Google Video.

Finally, here’s a clip of Episodic founder and CEO discussing the future of the Internet video industry from the Streaming Media West conference in November 2009:

Unless you’ve literally been living under a rock for the past few months, you know that Apple released their new game-changing device, the iPad, last weekend.

Here’s a great video demo of the new gadget courtesy of PCMag.com:

So far, the reviews for the iPad have been generally mixed with some full of praise and others a tad more critical.

Obviously, with a screen so large, the iPad will be great for video. Netflix and TV stations such as ABC and CBS have already announced their plans to stream their content on the device.

Still, the iPad lacks a few basic computer tools such as a camera, and this makes the iPad more of a viewer than a creator. But only time will tell if the iPad is a success or a failure – but with 300,000 sold on Saturday, the initial launch seems to be a success.

However, as with any first generation Apple product, the next few years will be quite interesting.