Chicago Video Production

Time to hand out our weekly Video Professionals Award.

Today, it’s shoe manufacturer NIKE taking the prize. Why NIKE? Because on their main website, they have a special section dedicated entirely to marketing videos. Some are funny, some dramatic – but all of them are excellent clips that focus on marketing NIKE as THE athletic show company.

Take a look at a few at Nike.com including a video on NIKE’s new Air show featuring comedian David Koechner, a field report from the 2010 Winter Olympics in Canada and one on snowboarding. Good stuff. Excellent idea.

We’re a few days late, but we had to announce a winner of our very own Video Professional Award for last week!

Today we’re recognizing mobile phone makers LG and their use of online marketing on LG.com! Their Social Survival Guide videos are quite fun to watch. We’d embed one here, but LG has disabled embedding, so to check out the videos, simply head over to LG.com right now!

Want to create an online marketing video? Contact us today.

On Tuesday, April 6, we blogged about how Zappos.com was using internet video as a marketing tool to increase their sales.

For that reason, we’ve decided to award shoe and clothing company Zappos.com our Video Professionals Award for this week.

In addition to their use of video for marketing, Zappos asks for costumers to share their experience with the company via a YouTube video, which is a great way for potential customers to see what kind of experience previous customers have had with the company. They call it the “Zappos Video Experience.” Here’s a Zappos representative explaining this video initiative:

Finally, here’s an actual testimonial from a Zappos customer:

If you checked out our blog post from yesterday, you’ll know today is the official launch of our Video Professionals Award. Basically, the award will recognize businesses that have done a great job utilizing online video.

The point is to showcase to our readers and potential clients that online video is an extremely viable option for marketing your business in our current digital age.

Today, we’re awarding American Express’ Open Forum Web site the Video Professionals Award because of the excellent, informative online videos it provides for small business owners on a number of topics including innovation, lifestyle, managing, marketing, money, technology and the world.