Chicago Video Production

According to a new quarterly research report from web video distribution and tracking site TubeMogul and online video platform Brightcove, Twitter might be a key component in getting consumers to watch Internet video.

The report, titled “Brightcove and TubeMogul Publish Data on Trends in Online Music Videos as part of New Quarterly Research Report,” focuses on music video viewership.

But it was this little nugget of info, which is the most interesting:

Our research found consumers that find online music videos via Twitter watch an average of 2:30 minutes per stream compared to the 1:30 minutes viewed on average by consumers discovering online music videos via search engines like Yahoo!. However, 76% of online music videos viewed on artist and label sites are found through Google searches.

So, people who find music videos on Twitter on average spend a minute more watching than people who found the same video via search engines? That’s huge. It’s not just huge for Twitter as a social media tool, but it illustrates that video production companies, such as ourselves, artists and web video creators need to embrace social networks if they want their videos to be seen for maximum amount of time – which is a must for marketing impact.

You can read the full report at Tubemogul.com right now. Additionally, if you’re thinking of producing an Internet marketing video for your brand or business, be sure to check out our production services information and contact us to start planning your video today.

Two weeks ago, TechCrunch.com posted a write up from Benjamin Wayne, CEO of Fliqz.com, on how to use video SEO to get on the top of Google searches.

One key point that Wayne points out in his opening paragraphs is that, “Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.”

The piece goes on the describe how to fully utilize your YouTube video for SEO by submitting your video to Google via a video sitemap, how video rankings and their connection to title tags and how video SEO is a winning strategy for the future.

Read the entire article at TechCrunch.com right now.

Kieran Hawe over at Webtribution.com wrote a very extensive and thorough guide for Video SEO (Search Engine Optimization).

It may be a couple of years old, but most of the ideas and points discussed are still valid. She writes about page content, linking, social media usage, video sitemaps and much, much more.

I highly suggest anyone interested in video and how you obtain an audience for your video check it out. Read the full guide right now at Webtribution.com.