Chicago Video Production Services

In the video below, Girish Bettadpur, Sr. Product Manager at Akamai (a cloud-based ecommerce platform) sat down with Kaltura (an open-source video platform) to discuss some of the finer points of online video and the importance of analytics. Girish categorizes video analytics into two parts; context and monitoring. He talks about the effect of cloud-based and wi-fi devices on analytics, and some of other trends we're seeing in digital media that might affect how many eyes reach someone's digital content. For help with all your editing or marketing projects, visit Video One Productions to see what we can do for you.

Last month, YouTube released a free guide called the YouTube Advertiser Playbook, an eBook designed to give content producers some guidance for their online marketing efforts. The document has a lot of great advice on leveraging the social video platform to meet sales goals. In yesterday's Creator Tip, Tim Schmoyer reviews the book and highlights some of its most valuable suggestions. For help with all your marketing or editing projects, visit Video One Productions to see what we can do for you.

Epipheo is a motion graphics studio that produces corporate videos for commercial clients. Their videos have a unique style, one that's fun, light, sometimes cute, and a little silly. A quality that is evident in a short tutorial they made for an author with robot expertise. Using video to promote books might seem like a counter-intuitive strategy (you wouldn't use latte foam art to promote a new radio show...), but Epipheo's style compliments the video's content perfectly. It's humorous, legitimized in a vale of helpfulness, and puts some rather impressive motion graphics on display. If you are running a video production company, ad agency, or any other creative firm, be wary of putting all your attention on client projects. Those are necessary to fuel your business, but they're not always a good exercise of creativity. You want to show your creative side when you're looking for new revenue streams, so maybe take a week to make something just for your company. It might end up going viral like Epipheo's video.

As online video production continues to earn a reputation is a vital and influential media format, the industry is beginning to pick up traits we saw at in the early days of radio and television. Folks who started making regular, niche YouTube videos in the platform's infancy have since evolved into influential and profitable content producers. Some of whom are adopting a boutique studio production approach to making content. Introducing the modern day online video studio. Online video studios are unlike traditional, film production houses. They are actors, production studios, television stations, distributors and promoters are rolled into one. ReelSEO identifies four of the leading online video studios as Machinima, Maker, FullScreen and BigFrame. Below are what some people are saying about these houses.

“These are new-generation studios, folks that are growing up from the basement who are choosing to collaborate and form these networks,” Hunter Walk, head of product management at YouTube told Forbes. “In many ways they are like the first cable stations 30 years ago.”

NYC Times writes, “studios are trying to play the same role for the online video service that United Artists did almost a century ago for movies or MTV did for television in the 1980s.”

DECA (a company that owns Mondversations and launched Lonelygirl15) calls itself everything from a builder of “influence networks around celebrities and brands” to a “women’s digital media company that creates and syndicates premium video content.”

Visit ReelSEO to read more about this production trend. For help with all your editing or marketing projects, visit Video One Productions to see what we can do for you.