Chicago Video Production Services

Although most user habit data shows that people watching online video generally prefer shorter content, viewers are gradually accepting and consuming longer videos, which in turn is shaping the type of advertisements we'll see attached to online content. According to data in the FreeWheel online video monetization report for Q1 2012, the number of mid-roll advertisements is growing as more people consume longer content. In fact, the growth of mid-roll ads have actually outpaced the rise of pre-roll ads by more than 50%. Even completion rates are looking good, with people more likely to watch a reasonably lengthed mid-roll than go through a pre-roll. Visit ReelSEO for the full analysis of the report. For help with your editing or marketing projects, visit Video One Productions to see what we can do for you.

According to some industry rumors, YouTube is trying to acquire some premium content for the site that would only be available to users who pay for a subscription. While this wouldn't change or effect all the other videos on the network, the social video leader is quickly becoming something more than a home for teenage vloggers - it's positioning itself as a full-blown content network. For help with all your editing or marketing projects, visit Video One Productions to see what we can do for you.

In the video below, Girish Bettadpur, Sr. Product Manager at Akamai (a cloud-based ecommerce platform) sat down with Kaltura (an open-source video platform) to discuss some of the finer points of online video and the importance of analytics. Girish categorizes video analytics into two parts; context and monitoring. He talks about the effect of cloud-based and wi-fi devices on analytics, and some of other trends we're seeing in digital media that might affect how many eyes reach someone's digital content. For help with all your editing or marketing projects, visit Video One Productions to see what we can do for you.

Last month, YouTube released a free guide called the YouTube Advertiser Playbook, an eBook designed to give content producers some guidance for their online marketing efforts. The document has a lot of great advice on leveraging the social video platform to meet sales goals. In yesterday's Creator Tip, Tim Schmoyer reviews the book and highlights some of its most valuable suggestions. For help with all your marketing or editing projects, visit Video One Productions to see what we can do for you.