Chicago Video Production Services

Epipheo is a motion graphics studio that produces corporate videos for commercial clients. Their videos have a unique style, one that's fun, light, sometimes cute, and a little silly. A quality that is evident in a short tutorial they made for an author with robot expertise. Using video to promote books might seem like a counter-intuitive strategy (you wouldn't use latte foam art to promote a new radio show...), but Epipheo's style compliments the video's content perfectly. It's humorous, legitimized in a vale of helpfulness, and puts some rather impressive motion graphics on display. If you are running a video production company, ad agency, or any other creative firm, be wary of putting all your attention on client projects. Those are necessary to fuel your business, but they're not always a good exercise of creativity. You want to show your creative side when you're looking for new revenue streams, so maybe take a week to make something just for your company. It might end up going viral like Epipheo's video.

On one hand, the latest video from Popchips is just another example of using a celebrity endorsement to make some silly, self-aware content to get people talking about its brand. On the other hand, it's so self-aware that it hardly does anything to promote the brand. Instead, opting to get people talking about the video. Perhaps, even talking about it for the wrong reasons. It's unfortunate that Popchips' latest created such a stir that it had to be pulled from it's TV spots. Accusations of racism are bad publicity, and the brand's decision is understandable. It's too bad though, because the video is funny and quite clever. A celebrity uses his acting skills to create a series of unusual characters and the result is definitely entertaining. Let this be a lesson though. Taking risks is important, but be careful of people's sensitivities. For help with all your editing or marketing projects. Visit Video One Productions to see what we can do for you.

The expression sex sells is an advertising maxim that permeates into just about all aspects of young, consumer culture. Beautiful models and actors in unpractical, revealing, sometimes no clothing appear in just about all commercials we see these days - especially for alcohol products. A new ad by Sauza Tequila takes this belief a step further (don't worry, the content is safe for work). The tequila company took the "sex sells" idea, wrapped it in reusable gift paper, added some audience-specific humor, and gave it to us in a beautifully made and stylized video. The result, a cocktail recipe people are sure to try (who knew you could use light beer in a margarita?!), a lot of blushing at the handsome model, and probably some hearts melting from the adorable kitten. If you want to make online content that gets people's attention, take a note from Suaza Tequila.

This week, the Video Professional's Award highlights an example of content that's great for its simplicity. This new commercial from ESPN resonates on several layers. Not only is it based on name recognition, it walks a fine line between funny and sad to create a video experience that is memorable as it is emotional. The video doesn't linger, it tells the same joke a few times but it drives the message home. This is the type of content a specific audience (in this case sports lovers) will understand, appreciate, and maybe even talk about. For help with all your editing and marketing projects, visit Video One Productions to see what we can do for you.