Happy Mother’s Day
by Video One Pro on May.13, 2012, under Viral Videos
Thank you, Mom, for congratulating me on finding my passion when I told you I want to be a writer.
From all of us at Video One Productions, have a safe and happy Mother’s Day.
Understanding YouTube’s new Advertiser Playbook
by Video One Pro on May.12, 2012, under Best Practices, Video Marketing, Video Problem Solvers
Last month, YouTube released a free guide called the YouTube Advertiser Playbook, an eBook designed to give content producers some guidance for their online marketing efforts. The document has a lot of great advice on leveraging the social video platform to meet sales goals. In yesterday’s Creator Tip, Tim Schmoyer reviews the book and highlights some of its most valuable suggestions.
For help with all your marketing or editing projects, visit Video One Productions to see what we can do for you.
Video Professional’s Award: Epipheo Studios
by Video One Pro on May.11, 2012, under Best Practices, Case Study, Video Marketing, Video Professionals Award, Viral Videos
Epipheo is a motion graphics studio that produces corporate videos for commercial clients. Their videos have a unique style, one that’s fun, light, sometimes cute, and a little silly. A quality that is evident in a short tutorial they made for an author with robot expertise.
Using video to promote books might seem like a counter-intuitive strategy (you wouldn’t use latte foam art to promote a new radio show…), but Epipheo’s style compliments the video’s content perfectly. It’s humorous, legitimized in a vale of helpfulness, and puts some rather impressive motion graphics on display. If you are running a video production company, ad agency, or any other creative firm, be wary of putting all your attention on client projects. Those are necessary to fuel your business, but they’re not always a good exercise of creativity. You want to show your creative side when you’re looking for new revenue streams, so maybe take a week to make something just for your company. It might end up going viral like Epipheo’s video.
Video lighting basics
by Video One Pro on May.10, 2012, under Video Marketing, Video Problem Solvers
ReelSEO has a host of web series meant to teach users how to create valuable and engaging video marketing material, by mastering industry standard technology and services. The site has now launched a brand new webseries, ReelRebel, aimed at teaching people the ins and outs of video production. As the site’s founder Mike Robertson puts it, “it’s pretty difficult to market a video if you don’t know how to produce one.”
Learning the basics of video production is a fun and useful skill to have, and without enough practice you’ll hone the skills enough that you’ll have the knowledge to produce engaging corporate videos too. But be careful, shooting a video and cutting it up isn’t enough to make videos that resonate with people, and under certain conditions, it might still be useful to get professional advice or contributions when making something that could effect the reputation of your business.
For help with any of your video marketing or editing needs, visit Video One Productions to see what we can do for you.
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