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Video Professional’s Award: Bernas

by Video One Pro on Jan.28, 2012, under Video Professionals Award

Branded, entertainment content doesn't necessarily mean hilarious virals or an elaborate web series. Good online content is anything that engages viewers and resonates with them beyond their consumer habits. Once that relationship is made, the brand can reach potential customers faster and maybe even establish customer loyalty. However, the nature of the relationship between brand and consumer depends on the type of content being used to reach customers. As this week's Video Professional's Award demonstrates, brands can create a very charged and intimate relationship with audiences by producing content that speaks of more dramatic, perhaps even more realistic, aspects of life. For help making a video to promote your business, visit Video One Pro to see what we can do for you.
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The Social Video Blueprint is now a free e-book

by Video One Pro on Jan.26, 2012, under Case Study, Video Marketing, Video Problem Solvers

Late last year, ReelSEO released a 9-part article highlighting all the essential skills and practices to produce an effective social video campaign. They analysed brands and producers working today, measured what worked and what didn't, and then shared the industry's best practices in a thorough analysis that covered just about every facet of modern, online video production. Today, the site has released the Social Video Blueprint as a single, free e-book. All their findings, research, and advice is now available as a PDF for your reference and inspiration. According to the site, the e-book  "doesn't contain any ninja secrets or magic beans... it's not a shortcut to viral video stardom. But what it is... is a field guide outlining the structure and characteristics of a successful social video campaign." Visit ReelSEO to get your free copy of the PDF. For help promoting your business with an online video, visit Video One Productions to see what we can do for you.
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Marketing with your creative content

by Video One Pro on Jan.25, 2012, under Best Practices, Case Study, Video Marketing

The Video One blog often mentioned creative content, such as video, as a marketing tool for your business, along with your products or services. But what about the companies that are making creative content as their primary product? According to Allen DeBevoise, CEO of Machinima, the video game themed YouTube channel, their video content is already doing the marketing for them.
Yeah we see – clearly all of the pre-roll units really work in this TrueView video format on YouTube is really doing very well. And I think the movie business and gaming business specifically is really interested in. But you know the value we bring to the table is you can buy these traditional ad units, but then we do custom content, we have our influencers deal with a topic so if it’s a movie or it’s technology or it’s a game or whatever the case might be, we can add a lot of value to the actual campaign when someone’s trying to introduce a new game into the market or you know a new phone or whatever the case might be.

-  Allen DeBevoise

For help using video to promote your business, visit Video One Productions to see what we can do for you.

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More function from your Tube

by Video One Pro on Jan.23, 2012, under Best Practices, Video Problem Solvers

Depending on your goals as a video marketer, you may demand certain functions from your video player. Whether your site has a custom player or your a using YouTube to host your content, you may or may not have specific needs that are unique to your goals. This week's Reel Web Creator Tip introduces users to some online services and YouTube tricks that might give you a bit more creative and funtional freedom with your video player. The video covers topics such as clickable links, chapters, and a YouTube Player API intro. For help using video to promote your business, visit Video One Productions to see what we can do for you.
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