Five steps for a successful video production
Here are some ideas for planning out a proper production are essential for success. For starters, you shouldn’t limit yourself and you should always keep an open and creative mind. If it is required of you to be creative, you will find these 5 steps very useful:
1. Gather Information
During the creative thinking video production process, you will need to determine what it is you are trying to accomplish. How would you like your video to affect its audience? Are you looking to motivate, inform or stir emotion? This is also the time to determine your intended audience. Who are they? Are they liberal or conservative? Business people or consumers? Knowledgeable about the subject matter or not? Keep your timeline, budget and resources for the project in mind. Write down all the information you collect.
2. Pick a Format Decide the format(s) you will be using for the production of your film. The most common forms are interviews, documentary, and video magazine, that entails using two hosts, usually behind a desk that talk and banter about various topics. There are also many styles you can use for creating a documentary. It could include voice over with still or moving images. Or it could include cinema verte (life as you find it) footage of real people going about their lives and recording whatever happens. Or it could include historical footage mixed in with contemporary material. Pick whatever best suits what you’re trying to do. But know why you’re doing it rather than just doing it.
3. Select Style
During this process, you will need to identify the type of personality the project has. Consider the flavor and feeling you’d like to convey in the program. Will it be a formal or informal video? For instance, interviews are formal and talk shows, like Oprah, are more informal. If you’ll be filming an interview, determine whether it will be narrated or if the subject will be telling their own story.
4. Add Elements as Appropriate
Now that you have the element and style of the production nailed down, you’ll need to decide which elements fit the project. Take a look at all footage to see if there are any elements you want to include such as text, appropriate transitions, graphics, photos, charts, etc. Will before and after shots be needed? If you will be recording a process, such as hair growth, this may be so.
5. Use Testimonials
You can use testimonials to backup the video production. These are very easy to incorporate – just record a couple of everyday people who have something to say about the product or topic you are filming. After a while, similar settings can get pretty boring, so try to use different locations or use one room with different props and set-ups.
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