Skip to content

Create a Link Bait Page to Boost SEO

When you’re specifically working on SEO for your video production you can create what’s known as a “link bait” page. This is a video page that is engineered to build your SEO by being linked to from other pages.

This kind of page considers everything on the YouTube page—the video production, title, description. Sometimes comments even come into play.

Don’t think of the video as the final product, but a piece of the puzzle. Embed the video from YouTube into your business blog. You could even use multiple videos. Make the page a great source of information that just so happens to feature your keywords. If you make a great page, your audience will want to link it to their friends or colleagues.

A how-to article with corresponding YouTube video might be a great idea for a link bait page. This is a more advanced technique, but with the right attention devoted to it, you can find a great boost to your SEO.

 

Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

Using YouTube Video Title & Description to Improve SEO

The title you give your video is important for YouTube SEO. Of course you want a compelling title to draw potential viewers in, but you can also work a keyword into it to help with SEO. You’ll have the opportunity to include your keywords in the description and keywords, but Google tends to weigh the title more heavily. If you really want to catch Google’s attention, make sure the title of the video matches the title tag you post. Seems obvious, but it really has a strong influence on the Google search algorithm. Such a simple step gives you better results. See for yourself!

 

Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

Great Marketing by Hilton’s DTour YouTube Channel

Great Marketing by Hilton's DTour YouTube Channel

As a Chicago videographer, it’s interesting—and part of the job—to look at successful video projects and see what made them so effective. Hilton’s Double Tree hotels and their DTour channel on YouTube is an example of great marketing.

With contests and user-submitted videos, Hilton’s DTour became more than just another YouTube channel—Hilton created a more immersive video experience. Before DTour, Double Tree’s website did little more than let you book a room.

The cleverly curated YouTube page features interactive elements. Click on a map and you can share an experience you had at a Double Tree hotel there. Viewers can have a more social aspect, comparing their visit to others’ at the same location. While this kind of customization isn’t always easy or budget-friendly, creating a social element to go along with your marketing videos can be a great way to get and keep customers’ attention.

Need more video marketing ideas? Check out our Video Marketing page.

Get Viewers to Share your YouTube Videos

Our teachers in pre school told us sharing is caring, and that takes on a whole new definition with social media. One way to get your YouTube viewers to share your YouTube videos on their own profiles and feeds is to show them something new. You don’t have to invent something entirely new, but use video production to teach something or show something interesting from a new perspective.Get Viewers to Share your YouTube Videos

Try correcting a common misconception. If that kind of video isn’t your thing, and you’re all about narrative, make sure to grab the audience’s attention from the get-go. Your video production should tell a story concisely. Having said that, how-to videos are always useful to watch.

 

 

Need help improving your business through video? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

How to Keep your YouTube Subscribers Happy

One of the keys to having a successful YouTube channel is uploading lots and lots of video production. You want lots of YouTube subscribers, but you don’t want to annoy them with constant emails all the time. The last thing you want is for your notifications to go straight into a fan’s junk mail folder or trash can.

Here’s a little YouTube hack that will let you upload plenty of video content without alienating or harassing your subscribers. When you’re actually uploading your video, make it private instead of public. After it’s online, go to the advanced settings. You’ll see the option “Notify subscribers” with a little check-marked box next to it. Uncheck it and change the video to public. No email subscription messages. Make sure you promote it to the full extent on social media.

Need help improving your business through video? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

Attract Local Clients

If you are looking to target a specific geographic market with your advertising, why not bill that into your SEO? One example, you could use “Chicago production companies” as a keyword instead of simply “production companies.” Add whatever region you want to the keyword phrases throughout your blog. Doing this makes most sense for a business where you must be local to your clients.

Another thing you can try if you want to attract local clients is by setting up a Google Places account for your business. This gives you another outlet to earn Google’s attention, provided your business has a physical location. Link to your company’s website within your Google Places page and see if you don’t get some more hits.

Attract Local Clients - chicago video production

Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com

Better Keywords, Better Video SEO

When it comes to SEO, the more specific you are with your keywords, the better you’ll perform. If you’re a Chicago videographer, you could try using “video” as your prime keyword, but you might find limited, if any success. A keyword phrase with more words in it—known as a long tail—will help you find your way to the first page of Google’s listings. Choosing a keyword isn’t necessarily a difficult process. Think about your business, and how you might find it if you were Googling it. There are also free keyword tools available online. These can tell you which keywords are most popular in your genre, and which are most likely to bring you traffic from your intended audience. If you can afford it, you can implement a pay-per-click program that will track your views based on how people searched for you. If you want better video SEO , It’s a great tool that can really help you find your niche on Google.

 

Need help improving your business through video marketing? Leave a comment below, call us directly at 773-252-3352, or go to video1pro.com