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The Use of Videos in Marketing Your Business

By guest author, Tony Zohari of DigitPro.

Video marketing is one of the best techniques you can use to improve your business. It is a huge mistake not to utilize this highly effective marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.

Invite guest speakers in your videos

As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers. A great way to make videos fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the video are, the more likely viewers are to buy in to what’s being said. Get others involved in your videos. Whether you are giving a nod to a customer or interested site visitor, or doing an interview with within your niche, you can add some flavour to your videos. People like to see variety in marketing, which means you need to utilize multiple tools to build your success.

Keep producing quality videos

Video Marketing guest blogPeople love to share videos, so use them in place of any other correspondence you currently engage in. If you plan to announce something big, do it on video! Want to answer a customer query? If you can, make it public through a video. The more videos you make, the better. The very first thing you need to do is simply get your videos out there. Start making some and see what catches people’s eyes. You need to find out what topic you know the most about and figure out a way to make it interesting. People want to be entertained. Quality content is essential to the success of your video marketing campaign. Your videos will be popular if they answer specific questions your customers have or provide your audience with original content and useful tips. Focus on a specific topic in each one of your video and do not hesitate to edit the content you do not really need.

Explore Google Search Stories

This tool allows you to show your audience different things on Google such as results for a certain search query, pictures and maps. This could be a good way to document your online presence, show your audience your featured blog posts or create a guide to assist customers as they order your products.

Always watch your videos before you publish them

This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure there are not any mistakes. Make sure you sound good and the quality is good. The videos are a reflection of your company, so if they look bad, so does your business.

Create videos from screen captures

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it. Don’t forget that a video doesn’t have to involve a camera. Why not take a video of your screen as you use your website? You can take viewers on a tour, or show them fun items available in your online store. You can also use programs like PowerPoint to provide graphics for what you’re discussing.

Don’t forget about music in video production

Video Marketing Don’t forget the music! Using music can help you enhance the mood, give a sense of suspense or even accentuate comedy bits. If you’re not good with music choices, ask friends and family to help you out. Don’t play the music too loud and drown out the speaker, of course.

Moderate YouTube comments

You will have to moderate comments once you upload a video on YouTube. Your reputation can be sullied by negative and unfair comments. If you can’t moderate the comments, you should disable them.

Use colours that are appealing

This is true for the set, clothing and make up. Some colours are just not attractive and can easily turn people off to your video. Primary colours are classic and appealing to most people. On the other hand neon colours can turn a lot of people away.

Video blog!

To make video marketing easy try a video blog. In this type video you will be able to share what you are thinking about or working on every day. For example, if your business sells cooking supplies, you could make a video of a recipe, a how-to video on using one of your products or cooking tips.

Hire a professional video production company

hiring a professional video production companyHire a pro to film your videos if you have trouble with them. Poorly produced videos made at home are worse than having no videos. Try finding a local videographer that can create compelling storylines and has quality equipment. Be sure to see samples and ask for references. Don’t just go to the cheapest place, but try to find an affordable one for your budget.

Publish regularly

Businesses who are trying out video marketing would be wise to publish content regularly. Too often, business worry about the quality, proper editing and things of that nature. In reality, it is more important to get as much information out there as possible. Strive to release a new video once a week.

The use of videos in marketing you

As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the great information you’ve learned by reading this article, you can see higher profits than you ever imagined. Don’t wait any longer, start working on your video marketing strategy today! Need more support!? join our Online Internet Marketing Course for a full and comprehensive training.

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Guest author:  Tony Zohari, Marketing Consultant at DigitPro

Tony is a digital professional and experienced international marketer, provide marketing and advertising consultancy to clients internationally, with experience of national and international campaigns, using both online and offline media Tony helps clients to increase revenue and improve ROI.