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Things to Remember for Quality Video Production Pt. 4: Clear Directions

In order for a video production to go smoothly, there is certain preparation that should be done on the client’s part to help the video production company. Today we’re talking about giving clear directions as to what you want shot, and a secure space for the video production preparation to take place.

directions for chicago video production

Clear video production directions

If we’re recording an event, we need to know what you want recorded or have one of your representatives direct us. We recently recorded a festival and the planners needed us to record certain people at certain times, follow a parade, record certain booths, etc. This was made much easier by them supplying a director, and everything turned out very well.

A secure space

We need a designated, secure area to stash our gear, offload video cards and otherwise base ourselves. We need this for security of our equipment and to properly prep for the shoot. Knowing where we’ll be offloading our gear ahead of time is also helpful. Speaking of parking, if you have passes or discount parking for us, this reduces your reimbursement expenses.

The bottom line in all of this is that the more we can think through ahead of time, the less we’ll have to deal with during ‘show time’ and the better things will go.

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Things to Remember for Quality Video Production Pt. 3: Timing

Time is not an illusion

Nope. Time is real when we’re shooting a quality video production, especially when it’s an event. If it’s an interview, interviewees need to be prepped and ready to go, locations need to be readied, etc. So we need to build in time before or during the production day for everything. When we’re shooting interviewees, we need to leave extra time for each subject. People need to comb their hair, put on makeup, do retakes, take a break, drink water, etc. So a lot more time is required for each interview than you might expect. Giving each interview plenty of time also prevents interviewees from getting anxious.

How to save time

A way to save time is to rehearse the talent before the interview. Before the interview or presentation, let them know which questions you’ll be asking or what you want them to discuss. Allow time for a dry run. You should record their first try, just in case they’re a ‘one take Charlie’ who gets it right on the first take. But chances are that you and the subject will want the extra time to rehearse or otherwise prepare.

Preparation time

If you’re moving around an office or hotel, filming people in different locations, each set-up is different. Lighting has to be set, background and foreground need to look good, talent and equipment need to be prepped, etc. We often give interviews a different look by using different settings within a location, but each spot takes time to set up.

It’s also advisable to know which settings within a location you’ll be using. Last minute scrambling is never good. So you or you and our producer need to identify the best settings where we’ll be filming the subjects.

Save time for b-roll

Don’t forget the b-roll for the interviews. No matter how dynamic the interviewee is, b-roll is always a plus to add a dynamic touch to the final edit. Cutaways to related footage in between seeing the interviewee or speaker will definitely add interest to the viewer experience.

Save time for testimonials

Looking for a candid testimonial from a participant at one of your trade shows or conferences? Not a problem. However, the audio may not be good unless we prepare a place for these testimonials or are able to put a mic on them. Trade shows are loud and unless we mic the subject, we’ll be hearing lots of background noise if we have to obtain the audio out of the air so to speak.

Watch our interview demo:

Have questions about presentation videography?

Contact us and our Chicago video production crew can clarify any questions you may have. Or click below to discuss a potential video production:

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5 Viral Video Marketing Tips for Small Businesses

viral video marketing

Today, viral video marketing is a method becoming more popular when it comes to advertising online. In a manner of speaking, the purpose of viral video marketing is to publish videos online that have the potential to spread like wildfire and create brand awareness in the process. This kind of promotion especially thrives in social media and video-sharing sites, but videos can only go viral if they have the characteristics that will influence people to pass it on. In this article, you will learn what it takes to create a video fit for viral marketing and how to make it so.

1. Tell a story

Most online material consumers have a short attention span which means that you need to get hold of their attention as soon as the film starts rolling. One of the purposes of creating the videos is to stir the imagination of your target audience; otherwise they will not go viral.

Just like writing a good article, you can begin a viral video with a controversy, a question, or incredible and factual statistics. No matter how short the video is, it should also be able to tell a story, something that your audience can resonate with. It’s also equally important that your videos appeal to the viewers’ intelligence. Give them something that doesn’t just make them laugh but also inspire them to take action after watching the video. You see, becoming viral isn’t solely about promoting your business, it’s also influencing consumer behavior. A video may not mention a brand name until the end of the video but if they find it in the message that your brand is encouraging a good deed, say helping each other in times of disaster, they will associate your business with it and remember you should such situations arise.

2. Invest in quality videos

A video with a powerful message can be ruined by serious technical blunders so if your videos must go viral, make sure you shoot them in acceptable quality. Film it in high resolution and clear audio that will play suitably in every device possible such as computers, tablets, and smart phones. You also have to make sure the story in the video is coherent and transitions well from one scene to another, a feature that can be achieved by proficient video editing.

3. Make it a series

Producing promotional videos is a creative process and its rules aren’t absolute rules such as how long video ads should be. For instance, lengthy videos may be engaging for some viewers but it doesn’t always mean that the viewers will remember them. There are times when short videos create the stronger impact, but if your idea for your video requires an extended presentation, consider turning it into a series. Just make sure that you leave your audience hanging enough to watch the upcoming sequels.

4. Hire a good video production company

Availing the services of a competent video production firm may be your best option especially if you don’t know where to begin with the creation of your video. They can help you come up with concepts that will best portray the message you’re want to communicate with your target customers. Just remember to ask for the portfolio of the video production companies you’re considering before you close a deal with one. See this guide for more specific tips on how to choose a video production company.

5. Allow people to share and download it

The whole point of viral video marketing is for the viewers to share it in every existing platform possible, social media sites especially. Create for your brand a YouTube channel where people can subscribe and stay updated for any videos you’re planning to upload. Once your videos are on the channel, make sure that you share it on video-friendly social networking sites such as Facebook, Twitter, and Tumblr. You can also make your video available for download so that other people can show it to their friends and maybe even use it as a visual aid for relevant circumstances such as speaking or teaching opportunities. See this guide for more tips on video marketing for business.


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