Skip to content

Tips for Shooting and Editing a Corporate Interview Video

 

Need an executive interview video shot and edited? The first thing you want to do is plan it right. You have to think about the production value that it requires, as well as the level of editing you’ll need.

Preparing For and Shooting Your Video

Corporate_interview_video_photo_1There’s the adage, ‘we’ll just fix it in post’ (meaning post production or editing). Well, there’s only so much you can do in post. So the smart thing is to shoot it right in the first place so you don’t have to spend time and resources to try to fix something that should have been done right in the first place. Plus, there are some things that just can’t be fixed.

Mistakes can be replaced by other shots sometimes, but if someone says something important in an interview and there is too much background noise to even hear them, for instance, you’re never going to fix that. In addition, there are some times where you only get one chance to do the interview. So if the shoot doesn’t go right, then you’re out of luck. Here are some production questions to ask before anything happens:

  • Does the subject need a teleprompter?
  • How many cameras will you need?
  • Where will it be shot?
  • Is the location controlled, quiet and certain that you won’t be disturbed?
  • How will you record sound? Boom mic, lavalier, house sound, etc.?
  • Need a makeup person?

You may think the interview location question isn’t very important, but it is. I remember a client thinking that they could just shoot the interview in a hotel lobby, only to be told that it was off limits by management. We had warned them to check first, but they didn’t take the time to make sure it was ok. So we had to scramble to find a location to conduct the interview (which of course we did!). However, there isn’t always a good plan ‘b’. So location is crucial.

corporate_interview_video_5

An edited video always looks better if you use two cameras to cut between. One camera view can look stagnant. So if you have two views to cut from, that’s always a good start. Camera movement is also a good thing. Using a slider, jib or dolly may not be practical. However you can zoom in or out, do a small pan across the screen, or even hand hold the camera for a slightly edgier effect. Obviously make sure your lighting and audio are spot on. The background behind the exec and extraneous noises are the other things to look out for as well.

Editing Your Interview Video

Had to tell you about production. Now for the edit. Cuts and dissolves are pretty much all you need for a corporate interview video. Use other transitions at your own risk, as inappropriate ones can make your production look amateurish.

The opening of the video is another story. To create initial interest and give people an idea of what they will see and hear in the interview, you can go with any combination of the following;

  • motion graphics introduction;
  • video montage introduction;
  • fade up on a text slate with the company logo, the title of the presentation and any other text you deem necessary;
  • b-roll cut away shots of what the person is talking about;
  • b-roll of the company;
  • or you could just open on the speaker.

corporate_interview_video_photo_3

I’d also suggest that you place ‘lower thirds’ identifying the interviewee, their company and title. Might want to add the logo of their company as well. If there are multiple interviewees, all titling must be consistent.

If you have used one camera for the entire interview, there isn’t much to break things up with unless you add b-roll cut-away shots throughout the video. If you’ve zoomed in or out, or did any camera moves during the interview, that could create more dynamism. However if not done appropriately, it could look contrived and amateurish.

Even with a two camera interview, adding b-roll will definitely help add interest and help make the interviewee’s words come to life. The video that we produced for North American Insurance incorporates most of the elements I mentioned. It has a motion graphics opening, we used two cameras, used a slider for camera movement, has cut-away footage, we used a teleprompter, plus other elements to make this production as interesting as possible.

If you would like help with your corporate interview video or presentation, contact me at 773 252-3352 or irwin@video1pro.com. I’ll be happy to provide you with a no cost consultation and price quote for any assistance you may want.

What Makes for a Good Video Editing Company?

So you’re looking for a creative and efficient video editing company to edit your footage. What do you look for? Where do you start? Read on, so that you can make an informed decision.

Video editing company

What Makes for a Good Video Editor?

Let’s start with what you look for in an editor. You want to hire a company or individual that will deliver a creative, informative and motivating final product that will inspire your target audience to take some sort of action. That action could be to sign up for something, purchase a product or service, volunteer or otherwise take that next step that you request at the end of the video.

Call to Action

As long as we’re on the topic, yes, always have a call to action at the end of the video. Buy this, free download, go here, thanks for watching, etc. Even if it’s a feeling that you’re trying to evoke, a call to action is the money shot so to speak. It’s the purpose for making the video. Sometimes the call to action doesn’t have to even be stated. As long as you’ve produced your video in such a way that inclines people to do something such as being proficient at something after watching a training video, you’ve accomplished your goal. So the call to action doesn’t necessarily have to be explicit. It just has to move people to take action of some sort.

Good Communication is Essential

You need to make sure that communication between you and the editor is excellent before you enter the editing suite. Talk with them first and make sure that they understand what your project is about and what you want. See if they have any ideas for you. Are they willing to pay it forward and help you before they know they have the job? We do. What’s the big deal? It’s important to help people whether or not they end up being your customer. If for no other reason, it builds good will and maybe they’ll come back to you another time or for something else.

Cost of Editing

Aside from creativity and your completed video, the cost of the edit is probably your next greatest concern. Editing is generally charged by the hour. Sometimes an editor will give you a flat fee, but even then, the editor should know how many hours it will take to cut your video.

Editing being a time-based factor, the number of hours are determined by the number of edits you need, how organized the material and client are, how decisive the client is, the length of the program, if animation or motion graphics are needed and what you want them to do with the program after it’s edited.

If you want an authored DVD with certain videos in chapters, etc. that takes time/money to accomplish. If you just want an mp4 file as the final output of the edit, that’s a quick process.

How to Cut the Cost of Editing

If you are familiar with the material and have an edit decision list (EDL), that makes it easier and faster for everyone. An EDL can simply be turned over to the editor and he or she should be able to give you a price quote based on that alone.

If you’re picky and want to see how the font looks in different colors, want to see different transitions, can’t decide which shot you want, etc. editing time is churning away, as are your dollars. I realize that a certain number of decisions need to be made in the studio, but the more decisions you can make ahead of time or outside of the editing suite, the less time you’ll need in the edit and the more money you’ll save.

One way to accomplish this is to give the editor your EDL, let them do the edit, and then have them upload it to Vimeo or YouTube so you can watch the video in the comfort of your home (while the studio time isn’t ticking away) and then you can give the editor notes for a second, revised edit.

Video editing company
Video Samples and More Video Samples

By all means, the best way to vet an editor is to see samples of their work. If they have samples in your ‘genre’, all the better. But if you want a fire safety video edited from footage you already have, and the editor has excellent examples of other safety videos they’ve edited, you can be pretty safe to assume that they’ll do a good job with your specialized video.

On the other hand, if you need a corporate marketing video edited and all they have to show you are music videos or wedding videos they’ve edited, you may want to pass on that company because these are too varied in terms of the style they need to be.

Where to You Find a Great Video Editor?

You can search for one on Google, Bing or Yahoo. Or you can go to Productionhub.com. There’s Yelp! Or you can even look under the Better Business Bureau’s home page and search for ‘video production companies in Chicago’ for instance. Hmmm. Wonder who you’ll find there?!

Once you find two or three companies, check out their samples, see how you communicate with them and see if you can get a rough estimate of costs after explaining your project. With certain qualifiers, they should be able to give you a cost estimate or at least a range.

If you have any questions about video editing or any other aspect of video production, please feel free to call us at (773) 252-3352 or email irwin@video1pro.com.

Is it Cheaper to Create My Own Video Production?

video production

Initially yes. But ultimately, probably not. I was reminded of that fact as we recently filmed a short video production for an optometrist’s website. It’s only a 14 second shot and there was some discussion among the owners of the business as to whether it would make sense to film the sequence with an iPhone.

They could have saved themselves the cost of us doing the production. However, the image quality, framing, depth of field, lighting, camera move and other elements wouldn’t have been as good as what we did with our experienced videographer and professional equipment. And as I’ve mentioned many times, people generalize from your video to your business. Good video means a good business and of course the opposite is true.

You have to think of the ROI and the impression you are giving to potential and existing customers. A well-crafted video shows that you give attention to detail and care about quality.

And don’t forget, every website needs a video! I can’t think of one industry or business where a short 30-90 second video wouldn’t be appropriate or a big plus to have on its website. Great for conversions, explaining your product or service, SEO and branding.

So if you would like to have your video production professionally produced, contact us at irwin@video1pro.com.