7 Top Reasons to Produce Marketing Videos
In the competitive Chicago production companies market there are many reasons your brand, product or company should consider using video technology to produce your marketing videos.
Here is a list of the top seven:
1. Image Management
The way your business looks on-screen is entirely under your control when you use a promotional video. That control is a rare opportunity. Your brand, product or company’s image across the entire marketplace is never entirely under your control. However, using a promotional video production puts the outcome in your hands.
2. Convenience
Video doesn’t interrupt a prospect as a phone call could. Video is viewed on demand by the prospect or customer, when they want and how they want.
3. Faster Buying Decision
Sales video productions make for a faster sales cycle. Major business schools agree that video speeds up buying decisions. Video delivers what prospects need to know – even if the video results in questions, those questions will be explicit and to the point, speeding up the sales process.
4. Reduced Sales Overhead
Traveling to an out-of-town prospect’s place of business can drive up costs beyond the benefit of doing the business, even if you land it! Video production allows you to keep sales costs in line without missing opportunities.
5. Novelty
Market studies on Chicago production companies show that nearly everyone given a DVD will view it at one point or another – even if only out of curiosity. Make that curiosity work for you! These days, not only a DVD, but a link to your marketing video is the way to go.
6. Standardization
Doing web video the right way ensures that consistent, correct information is presented to prospects at all times. Managing a library of web video production titles allows you to address many different groups of prospects, but always with consistency.
7. Retention
Modern society is used to receiving visual information. Text can be skimmed. A phone call can be a distraction. Video captures attention and holds it better than any other medium – especially as most people receive information via television or the internet.
Using these 7 tips will expand your client base within the highly competitive, yet profitable Chicago marketplace by using one of many expert Chicago production companies to produce your video.
Call us at 773 252-3352 or email irwin@video1pro.com if you would like assistance with your marketing video production.
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