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800,000 Americans ditched cable last year for online television

Here’s an interesting stat from a report from the Convergence Consulting Group LTD titled “The Battle for the American Couch Potato: Bundling, Television, Internet, Telephone, Wireless, April 2010”:

Based on our TV Cord Cutting Model, as of year-end 2009
almost 800,000 US households had cut their TV subscriptions (to
rely solely on Online, Netflix, OTA, etc). We forecast cord
cutters will grow to 1.6 million households by year-end 2011.


Sure, 800,000 is still a small margin of the some 307,006,550 Americans, most of whom presumably watch television. But if the CCG’s forecast estimate is right, it means that the video production trend will grow in the next two years. Obviously this news doesn’t mean that Americans are throw away their TVs in bunches yet – but it does illustrate just how powerful of a platform the computer and the internet are that almost a million American last year decided to forgo cable and watch their favorite shows on the Internet instead.

I mean it makes perfect sense. The country is in an economic hardship. Why pay for both cable and Internet access, which can sometimes top the $200 a month mark, when most video editing stations are streaming their shows on the Internet a day after they air if not sooner. Now not all networks, especially those on cable, stream their shows online, but there are plenty of Web sites out there that do so (but probably illegally). Still, if it saves a buck – it makes sense. Besides in this day in age, think about which you could probably live without if you had to make a choice – Internet or Television?

Once again, this is more proof about the power of online video editng. We’ve offered plenty of examples of how companies are using web video to enhance their business and market themselves. If you’re a business who hasn’t gotten with the Internet video production program, isn’t now the time? Contact us and lets create something today.

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