The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey, Chicago production companies and Video Email Trends Report, which found that 81% of online marketers used video in their work, in Q4-2011. However, their publishing habits were split as 67% of these marketers posted to their own sites while 61% posted content to social media sites. Likewise, 52% say they’ve done video email marketing and 88% of them stated it had a positive impact.
The survey included 16 questions, reached 272 respondents across various industries – 38% were from mid-sized Chicago production companies of 101 to 1,000 employees. 6% were from large enterprises with more than 1,000 employees. Below is a graph that demonstrates respondents by industry.
64 percent of the respondents said their video marketing budgets would increase in 2012, while 17% thought it would remain stable and 29% thought theirs budgets might drop. Additionally, 76% of respondents noticed an increase in click through rates after implementing a video campaign. Another 72% believe that online video production marketing raises purchase intent/conversion.
For a complete analysis of the survey’s findings, visit ReelSEO. For help with all your video production, marketing or editing projects, visit Video One Productions to see what we can do for you.
