Cutaways for Your Interview Video
As I mentioned in my last blog, b-roll or cutaway footage is video we use to break up the monotony of just looking at a speaker in your interview video. In addition to using more than one camera to film a subject, adding cutaway footage is another element that you can add to retain viewer interest. Here’s an example of what we did for a Canadian company:
Types of Cutaway Footage for Interview Videos
Cutaway footage could consist of the subject matter the speaker is discussing or something not so directly related. For instance, if we’re interviewing architect Helmut Jahn, we could inter-splice images of some of the buildings he has designed within his interview. A not so directly related cutaway might be a shot of the Chicago skyline, which is indicative of buildings and architecture in general. The point is that we don’t have to be completely literal when it comes to cutaways. However, cutaways really help bring life to your video!
Getting Cutaway’s for Your Interview Video
If you don’t have the time, budget, or opportunity to get b-roll for your interview video, what can you do? You can obtain stock footage or photos to spice things up. A good source for photos and stock footage is iStock. They have a tremendous amount of images, video footage and templates that can be used to integrate into your video. When producing a professional video, never just ‘appropriate’ images or video from other sources! Make sure it’s licensed.
If you would like a price quote to produce your interview or testimonial videos, please contact us.