TED, the non-profit speaker series that gives people with good ideas a platform to share it, is now giving people with good ads a platform of their own.
The Ads Worth spreading challenge is an open invitation to the global advertising community to reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age, using TED.com as its platform.
Create and submit your campaign by January 10, 2011 and a panel of judges will choose the 10 best which will premiere at TED2011, February 28-March 4, 2011, for the gathered audience of 1500+ thought leaders, and will appear on TED.com for free for one week in March.
During the week of March 21-27, 2011, the winning campaigns will occupy every available postroll ad space on TED.com,garnering roughly nearly 7M in free advertising impressions. In addition to appearing as post-roll after TEDTalks, each ad will also have a permanent page on TED.com, allowing the ad to be rated, shared, commented on and linked to, perhaps earning large numbers of additional views.
With this new contest, businesses making exciting and innovative online ads will be recognized for their work. This might be the most encouraging thing to happen for video production company since YouTube!
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