There’s a new report out from eMarketer called “7 Trends for Video Advertising Engagement.” It’s a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more.
The world of online display advertising is in a state of flux. Advertising dollars are shifting from traditional banner ads, and even from rich media ads, to video. By 2014, video will claim almost 40% of the entire online display ad market.
Check out REELSEO for more analysis on the eMarketer report.
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