An article posted yesterday at Mediaweek.com discusses a recent Advertising survey from online video network BrightRoll in which advertisers plan to spend on web video in 2010.
Of ad agencies who responded to the survey, 94% indicated they plan on increasing their online video marketing budgets.
Mike Shields, author the the Mediaweek article, writes:
That’s despite the fact that nearly half of those surveyed have either had a video campaign executed in a way other than how they expected (17 percent) or are are unsure about whether their campaigns have run as planned (31 percent).
You can read the full article where Shields writes about what some businesses see as credibility concerns for online video at Mediaweek.com right now.
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