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Advertising with video on mobile apps

The growth of mobile media has been happening rather steadily for the last five years or so. The iPhone gave the mobile platform a huge popularity boost, and the countless other smartphones and tablets on the market right now help make the mobile arena a sizable industry in 2011.

Branded videographer Chicago content as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.

As the global smartphone market continues to scale new heights, video production consumption on mobile devices has recently seen prodigious growth. By extending the concept of offer-based payments via video to the mobile domain, advertisers can effectively tap into this whole new world of opportunity.

With smartphones sales pulling ahead those of PCs worldwide, mobile videographer Chicago content too has begun to gather immense momentum. Reports from eMarketer and other research groups reveal mobile video viewers are doubling every year with Cisco forecasting video to consume 66% of total mobile data usage by 2013.

Interestingly, according to publisher PopCap, more than 25% of users’ time on smartphones is spent in games (outside of phone calls), 57% of smartphone owners use social networking games/apps and 83% of smartphone owners are avid gamers.

These results are not necessarily contradictory. In fact, they reflect tremendous potential at the convergence of video and social games/apps on mobile devices.

1. Fewer distractions ensure user engagement

The advantage with presenting video production in a mobile format when compared with desktop is that in most cases the media automatically has unilateral presence on the device when active. This ensures deeper user engagement during consumption.

2. Low friction guarantees conversion

The success rate of transactions on mobile devices – especially those related to payments – is inversely proportional to the level of friction. In other words, the less a user has to do to complete the transaction, the greater the chances of conversion. Online video viewing is usually a one-click process that guarantees few abandoned transactions.

3. Users more inclined to direct attention to advertising

Another key factor in transaction completion is user temperament. Users engaged with social games and apps on smartphones are in a purely ‘entertainment seeking’ mood, in a manner of speaking. As such, they are better disposed to consume branded videographer Chicago content. In fact, in a recent study by Saatchi & Saatchi nearly two in five users selected games as a favored channel for product discovery – a statistic much better than that for traditional media advertising. Similarly, Rhythm New Media’s Q1 2011 report states that 60% of mobile video ad impressions were user activated.

Visit ReelSEO to read more about mobile video advertising.

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