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Agencies to put 65% more money towards online video

A new Brightroll Video Advertising Report is out and the trend continues: more money is going towards advertising in and with online video. Here are some highlights from ReelSEO report on the topic:

In the Brightroll Video Advertising Report for Q1 2011, respondents said that they would shift almost 65% of ad money from TV to online video. That’s just about two-thirds. Granted, these are most likely video editing agencies that already have a big hand in online video advertising so it’s probably not such an astonishing number.

More impressive might be the 80% they said they will move from display ads to online video on top of the 65% from TV. The other three categories all tied at about 25% were: Search, social media and direct response.

Add to that the fact that around 28% said they expect online video production to see the largest increase in media spend, followed hotly by mobile video, 27% and then social media at 25%. Highlighting the move from more traditional and static ads, display and search were expected to grow by only 7% and 6% of respondents respectively. TV? A mere four percent thought that it would grow. So it seems that display only has about one-fifth of agencies polled confident in its staying power with 13% thinking it will just maintain status quo. If you ask me, I think it’s on a downward trend that probably won’t end soon as advertisers want more engagement and publishers swap out standard display for higher-value video ads.

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