There are brands that produce online videos effectively, and there are brands that don’t. Usually, the least effective corporate video production Chicago suffers from aesthetic issues (lighting, sound) or conceptual problems (bad writing, poor marketing). Chances are, videos don’t fall short because they are uploaded on a site such as YouTube.
However, certain companies find that there’s value in having a unique, branded video player that’s independent of other social video sites. These players have their own advantages and disadvantages, and now Leanin has released a new service that’s meant to reduce some of those disadvantages.
Leanintoday announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of custom analytics and viewer data points.
Leanin’s New Social Video Player
Leanin’s player also allows custom branding, and can be applied even to videos already hosted on YouTube. Luke Davies, the company’s President, had this to say about the product:
“The LeanIn online video player provides publishers with the best of both worlds. They can have a branded social player on their site, and across the web, while taking advantage of free hosting and video management on YouTube. The LeanIn, YouTube combination is the most cost effective way for companies to offer a professional branded online video experience.”
So ultimately Leanin is a player that wraps around videos already hosted in places like YouTube, Brightcove, Ooyala, and more. Brands can then continue leveraging their current hosting solution while also making use of a branded video player on their site. But the real potential of this thing, if you ask me, is in the social data.
The video the company created that both explains their service and shows off their custom video player doesn’t appear to include an embed option. However, the company FAQ states that customers will have the ability to let viewers grab and embed their Leanin videos if they so choose.
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