users have rated our services

Are you human? Prove it with videos.

Generally speaking, people generally don’t like to support nameless, faceless, humanless corporations that sell nothing but coal and soap. There’s a reason lots of commercials – especially those in certain genres – always look the same. Do you think the women talking about the latest birth control pill actually know all that information about pharmaceuticals? Perhaps some of them do, people with pharmaceutical backgrounds can be actors too. But for the most part, people in videos are carefully selected to address the type of people a certain video production company wants to relate to. “Hey, that generic looking man is exactly like me” is the desired response to most commercials. Perhaps it’s the actual response to some commercials. Either way, for your marketing content to resonate, you need to offer viewers a person they can relate to and support. At the end of the day, that kind of emotional, quasi-personal attachment drives sales.

In the latest Reel Web Creator’s Tip, Tim Schmoyer offers some advice on using video to humanize your brand, discussing such topics as over editing (and why it’s bad) or letting people communicate with your video subjects (and why that’s good).

For help with all your marketing, editing, and video production needs, visit Video One Productions to see what we can do for you.

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…