Online video advertising has been growing tremendously over the last few years, and projections expect online video ad revenue to reach upwards of $3 billion in 2012. As Daisy Whitney points out in this week’s New Media Minute, the digital content industry is on the verge of a good, ol’ fashioned gold rush.
A few tech and video production Chicago companies have been making moves to position their services once more ad revenue starts rolling in. For starters, YuMe, a video ad platform, added features to its network that measures and adjusts ad placements based on the performance of a campaign – a function the site says will significantly boost video engagement.
Adobe, a company that produces some of the industry’s best digital editing applications, similarly introduced services to help program and support video across multiple streams, with dynamic ad insertion built in to optimize ads and videos.
And to top it off, the video ad technology company AdapTV rolled out a media buying platform called The AdapTV Upfront Marketplace, designed to reduce time and improve efficiency of media buying across streams
What’s your company doing to prepare for the gold rush? Or do you think this is just another tech bubble waiting to burst in everyone’s digital face?
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