Rapid Learning Life, a Manchester-based marketing firm, produced an otherwise great video production about Internet marketing, with hardly any mention of online video’s role or potential.
RLL’s video editing is well-made and rather informative, but everything it says about Article Marketing should be replaced with information about online video. By today’s business standards, article marketing is “ineffective” and time consuming. Simply put, people don’t like information thrown at them. Instead, they want to be engaged, to be a part of the conversation rather than just recipients of it.
If all marketing is relationship building, than video is an ideal way to create good relationships. Video presents information in an easy-to-absorb format, and allows?people to watch and comment on the same page. Could there be a faster form of engagement?
Surely RLL is aware of video marketing’s benefits, they are in the “biz” after all. But they should mention that in their video marketing primer. After seeing their portfolio and YouTube channel, we’re confident they could produce an all-encompassing video about video. It would be the ultimate meta-nonfiction for the new media age.
And as long as we’re giving out free advice, let’s ditch the fake American accent in the Simple English videos. We want to hear some of that British charm. Okay, GO!
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