users have rated our services
Skip to content
2500 Curtiss St, Downers Grove, IL 60515

A Manufacturing Video Can Help in Many Ways

Facts About Video

First a few facts about your manufacturing video or any video for that matter —

Forrester Research notes that up to 85% of people are more likely to buy a product if they see a marketing or explainer video first.

Click-through rates increased by about 10% by just including the word “video” in an email subject line.

Employees are 75% more likely to watch a video than read an email.

This means that your marketing and sales, training, employee recruitment, and orientation efforts will be greatly enhanced if you use video. Here are some ways to use video for your company:

A Manufacturing Video is a Great Sales and Marketing Tool

Brochures, flyers and other forms of print pale in comparison to the power of video to support your sales and marketing efforts. These days, people are far more likely to watch a 2-3 minute video than read a brochure.

Whether stand alone or used by your sales force, videos can be tailor-made to meet the needs and interests of your target audience. They can be modular so that some sections will pertain to every audience, while other portions of the video can be specific to distributors, direct customers, or anyone else. Video is flexible enough to target different features, deals, products, and other specific elements that you want to highlight for specific audiences.

Please note. If you get any type of video professionally produced, make sure a sales and marketing video. Why? Because your target audience’s opinion about the quality of your video will be generalized to your company. In other words, great video, great company. Bad video, well you know the rest!

Video Helps Improve Your Production Processes

Video allows you to capture and document the production process at your facility. We can use multiple cameras to record the entire production process and allow you and your colleagues to improve upon the processes you’re currently using.

We can simultaneously film with several cameras and place all of the camera views on one screen so that you can view different aspects of the process as they occur in real time.

Your internal Six Sigma, LEAN, or Kaizen teams may be able to spot opportunities by watching videos of each process in sequence and develop new efficiencies in the manufacturing process.

Retain the Knowledge of Your Experts Through Video

With baby boomers retiring and institutional knowledge and expertise walking out the door, it will serve you well to film these knowledge-filled employees as they share their expertise regarding processes, repairs, safety, quirks of specific machines, and other important information that only they know. A video interview and demonstration of these employees is an indispensable way to retain legacy knowledge and eliminate the need for new employees to reinvent the wheel. You can develop a library of information that will enhance productivity, save hours of unnecessary pay, and possibly prevent accidents at your facility.

Enhance Safety, Compliance, and Skills Training

Whether it’s a new employee orientation, safety training, skills training, or any other employee need-to-know information transfer, video can play an indispensable role. Since video is repeatable, never has a bad day, doesn’t mind repeating itself, and can be seen on demand, it’s the perfect way to make sure that your employees absorb vital information. Any in-person training or HR function is best served by having a video to back up and reinforce the message or information.

If an employee’s mind wanders or they don’t hear the information correctly the first time, they may not ask the presenter to repeat themselves for a myriad of reasons. Video allows for repeat viewing and never misses conveying the information you want them to know.

Video For Internal and External Communication

If your company has an important event, announcement, or update, video is a perfect way to document and share company events and information with your employees. Whether you’re sharing expertise, best practices, new initiatives, benefits, or anything else, video gives those who were not able to attend or who might want a second look and listen with the opportunity to ‘attend’ via video, the next best thing to being there!

You can create a video-on-demand ‘library of knowledge’ to enable all employees, new, old, or those yet to come on board to be privy to important company information. This library can contribute to building a shared corporate culture, identity, and understanding of your company’s mission and values.

If you would like us to produce your manufacturing video for your company, please feel free to contact us for a free consultation.


Event Videography in Milwaukee, Wisconsin

Event Videography in Milwaukee

We were recently approached by a public relations firm hired by the Job Creators Network to provide event videography and photography services in Milwaukee. We filmed a fundraising event that featured Vice President, Mike Pence and a host of other speakers. The event featured panel discussions as well, with other notables.

Event Videography at 400_W_Wisconsin_Ave_Milwaukee_WI_53203

Vice President Mike Pence

Read more

151 E Upper Wacker Dr, Chicago, IL 60601

Video Editing of Introductions to Interviews and Presentations

Video Editing for Two Different Organizations

Quality video editing of introductions to interviews and presentations  are really important if you want to get your audience’s attention. We’ve been creating intros for more than 30 years and understand how important they are for not only getting, but retaining an audience’s focus.

video editing for podcast movement at 151 E Upper Wacker Dr, Chicago, IL 60601

Kevin Smith at Podcast Movement Convention

Well crafted video editing of an introduction sets the tone for the presentation, interview, or testimonial video. Read more

OLC Promotional Video Production

Promotional Video Production

We were asked by a client of ours to film a promotional video production for the OLC Education and Conference Center in Rosemont, Illinois. The OLC is a full-service, state-of-the-art venue designed specifically to meet the demanding requirements of high-tech learning environments for medical, corporate and association events. They have state-of-the-art technology and flexible space, offering a multifunctional venue for conferences and hospitality events, meetings, classroom lectures, symposiums, live streaming, corporate meetings, surgical procedures training, and hands-on bio-skills training.

promotional video production at 9400 W Higgins Rd Rosemont, IL 60018

Read more

event and interview video 5531 S. King Dr. Chicago, IL 60615

Event and Interview Video Example

Event and Interview Video Example

We were hired to film and edit a unique event and interview video for Jennifer Walker. She has a circus act consisting of 6 trained zebras performing for ‘children of all ages’. Parents generally take their children to see this unique show. Based in Florida, she travels throughout the country performing her act.

event and interview video 5531 S. King Dr. Chicago, IL 60615

Jennifer’s Zebra Act

We filmed this with only one camera, as the budget was small. We filmed her interview first and then filmed the event. For post production we included an animated title and interspersed the interview and event footage with Jennifer’s voice over. Editing cut-aways along with voice over of the interviewee is an effective way to mix things up and create variety in the video. Read more

interview video at 140 E Walton Pl, Chicago, IL 60611

Adding b-roll and Cutaways to Your Interview Video

Cutaways for Your Interview Video

As I mentioned in my last blog, b-roll or cutaway footage is video we use to break up the monotony of just looking at a speaker in your interview video. In addition to using more than one camera to film a subject, adding cutaway footage is another element that you can add to retain viewer interest. Here’s an example of what we did for a Canadian company:

Interview at 140 E Walton Pl, Chicago, IL 60611

Cutaway Shot for Interview Video

Types of Cutaway Footage for Interview Videos

Read more

Two Camera Interview Video Demo

Two Camera Interview Video

The two camera interview video is much more interesting to watch than seeing just one camera. This is especially true if we’re only seeing a ‘talking head.’ There are several ways we can set up two cameras for the two camera shoot. One camera might be focused straight on the subject and the other camera could be getting the side of the subject’s face. I’m not too fond of this setup, as I always like to see the subject talking to the audience rather than the distancing side view. I like to see two direct shots as we did for Peak 10, shown below.

two camera interview video

Two Camera Interview Video for Peak 10

Read more

testimonial videos

Testimonial Videos for Dental Office

Testimonial Videos for Grand Dental Group

Video Testimonial

We were contacted by Grand Dental Group to produce a series of testimonial videos at their office. Actually, a consultant from Pennsylvania found us on the internet and hired us for the project. We sent our camera crew out to their Aurora office and filmed testimonials for two days. We also obtained b-roll, cutaway footage of their office for an eventual promotional video. Read more

Marketing Video Production for Celsi

UK Marketing Video Production

promotional video production

Screen Shot from Celsi Fireplace Video

We were contacted by Celsi, a UK manufacturer of wall mounted fireplaces to produce a marketing video production and a training video for them. Celsi is an established fireplace manufacturer in the UK and was interested in creating a presence in the United States. Read more

Presentation Video Production and Edit

Productivity Expert Presentation

presentation video production services

Presentation Video Production at Summit Executive Center

Video One was asked by the Summit Executive Center to provide presentation video production services for them. Chris Bailey, author, motivational speaker and consultant gave quite a compelling talk. He discussed ways to be more productive at work and in life in general. His book, “The Productivity Project” goes into more detail, but he did generously share several aspects of his book with his audience. Read more