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Automated advertising and sales videos

Introducing Treepodia, the automated solution to your businesses e-commerce needs.

Treepodia’s system is both simple and affordable. Here’s how it works.

You provide the program with data about the products you want to sell (images, prices, ad copy), and it automatically generates a video for any given product. Below is ReelSEO’s take on Treepodia.

One of the great benefits of automated videographer solutions is that they allow for spontaneous content changes, which is important for two reasons:

First, as your product offerings change or become more robust, you’ll want the option to add new products, tweak the ones you already have (“This purse comes in brown, black and now blue”) or change the price.

Second, it’s impossible to predict what will work until you’ve given it a try and done some A/B testing, which means you actually need to create multiple video versions for each product. Factors that impact a video’s performance include the type of background music (if any at all), whether to include a voice-over or not, and whether the call-to-action is a hard sell or subtle nudge. When videos are automated, making adjustments is simple.

Interestingly, tests conducted by Treepodia on its client sites show that automated videos often outperform their costlier full-production counterparts – another point in favor of the automated approach.

Once you have your product offering covered with video production, you can work with a company like Treepodia on other things – like getting your videos indexed by the search engines to improve your SEO ranking and uploading them to share sites like YouTube (these are both big efforts if you do them manually).

With a bit of effort, product videos really do work. They convert shoppers to buyers and greatly enhance your video SEO. The good news is that the effort involved with getting high-impact videos created has gotten much smaller.

With help using the powerful tool of video production for your business, contact Chicago videographer Video One Productions today!

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    Tim McGee, Head of Sourcing at Avexis:

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