What is one of the first things that happens when you visit ESPN.com? More likely than not, a video advertisement automatically launches on the sidebar. On one hand, it’s a good thing there’s video all over the ESPN site, but to launch automatically is a bit obnoxious. According to Jeremy Scott from ReelSEO, the only reason websites have autolaunch video ads on their site is because they hate you.
It’s a pretty sneaky trick to make ad revenue at the expense of users, and perhaps even the video production company. Most people have come to expect ads to arrive at certain times and places, but the habit of having autolaunch ads all over a site can be startling, obnoxious, and upsetting to users. Would you buy from a company that shouts its product at you when you least expect it?
Have a video on your front page, heck, on every page of your site. That’s a great practice and a trait of very successful video production company campaigns. But users should have the freedom and choice to watch videos when they are ready. They’ll be ready more than you think, so don’t force anything down our throat.
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