Tips on avoiding disaster
If you’ve never made a video production company for your business, be prepared: it’s difficult, time consuming, and occasionally infuriating. Generally, the outcome outweighs the obstacles but you should know there will probably be snags along the way. ReelSEO published a thoughtful list of ways to avoid a video production disaster. Below is that list with our own thoughts on each suggestion.
1. Think about your audience: It’s important to remember that you want your video production company to have viewers–that’s the key to any success your content might produce. Although your end goal might be to boost sales or to motivate your employees, without someone watching your video none of that is possible. Consider what your audience wants to see, not just what you want them to see. If you can deliver your content in a way that addresses their own expectations, you’re likely to have a pretty popular video on your hands.
2. Determine your production needs. If you’re lucky enough to have a substantial budget for your video production company, it’s might be tempting to go all out on your video and spend every penny you have. That’s not always necessary. In fact, audiences generally prefer simplicity to giant, robot alien scale productions. Remember, the best videos are those that have good picture, good sound, and good story. Everything else is just icing on the cake.
3. Consult with a professional. Even if you took a video production class in college, you’re still a (real estate agent/insurance broker/insert your profession here). There are folks out there who make branded videos all the time and know all the tricks, secrets, and conventions of a good product. Don’t let your ego get in the way of an effective video.
4. Know how you’re going to get your video edited. Writing and shooting your video are certainly crucial steps in the production process, but it’s in the editing room that your video is made. Editing can be meticulous and time consuming, so it’s important that whoever is handling your footage knows what they’re doing. After all, you wouldn’t want your hard work and money to end up in a ton of iMovie star swipe cuts.
5. Practice. The more videos you make over time, you’re inevitably going to improve at the process. You will come up with new ideas, have experience handling certain problems, and will generally be quicker. Video production, like many arts and sports, is a skill that must be nurtured and thought about. You might not do it perfectly the first time, but the more you try the more chances you’ll have to produce something great.
