users have rated our services

Be a social story teller!

Chris Worrell is the European Research Manager at Specific Media, a digital media company that provides advertisers with video editing tools and technology for targeting audiences. In a recent post for ReelSEO, Worrell provides a stronge argument for more storytelling in digital media and advertising.

One of Morrell’s most memorable points is an argument against social media obsession. Although he doesn’t outright criticize the concept of social media, Morrell Claims, “Invading social media channels and bombarding consumers with commercial messages is almost as bad as bringing your Dad to the disco – it just isn’t appropriate.”

He also has some sharp points against television and print advertising.

  • Brands have lots of content, often expensively produced, often under used or under viewed
  • TV is an expensive place to show this content
  • TV by and large restricts a brand’s content to thirty seconds in length
  • More and more consumers are watching more and more video production content online
  • Online is the most efficient, targeted content distribution network that exists
  • Storytelling can be measured, using relevant and actionable performance indicators
  • Brands can engage consumers using bespoke, synergised content – square peg into square holes
  • This amplifies existing TV and digital budgets cost effectively

Morrell’s major point in this is a battle cry for digital video production storytelling, across all screens and mediums, working together to convey a unified brand image. Morrell doesn’t tell you how to do this, there’s no one way to promote a brand, but if you’re organization can tell a story that resonates with people wherever they hear it, you’re en route to digital marketing success.

For help with your video editing and marketing projects, visit Video One Productions to see what we can do for you.

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…