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Behind the scenes at YouTube’s video marketplace

Last week, YouTube announced a new service that connects content creators and brands. For companies looking to find a face for their video production Chicago project, the time-tested face of a popular YouTube creator might be the easiest casting solution yet.

ReelSEO interviewed YouTube Group Product Manager Baljeet Singh about Video Creation Marketplace. Below are some excerpts.

ReelSEO: Why would a brand use a YouTube star for their videos?  What are the benefits of that?

Singh: We think YouTube can be a game-changer for small business – online video has made video advertising possible for every business of every size.  Everyone has heard of Justin Bieber and musicians that have gotten their start on YouTube but we actually have a great culture of entrepreneurship on YouTube, and many businesses have gotten their start here as well. If you’re a boutique shoe designer and don’t have the resources of a huge luxury goods retailer, but still have a great story to tell in video, this marketplace might be a step towards helping get your brand in front of one of the biggest audiences ever assembled.

With YouTube’s True View ads marketers only pay when people watch their ads – which is really cost effective for small businesses. But for this to work and everyone to benefit, the creative needs to be really compelling and work on the platform. We think this marketplace will be one way we can encourage the level of creativity in advertising while making video advertising more accessible to smaller businesses.

Visit ReelSEO to for the whole interview. There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video marketing strategy. If you’re searching for some assistance with a video production Chicago project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

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