Video production marketing is one of the best ways to boost online conversion rates for a website. Whether it is meant to demonstrate a product or teach a subject, using video is an effective way to attract potential customers.
A few months ago, ReviewBooth posted an article on the topic. The piece pointed out a video’s ability to direct users’ attention to specific websites, build trust, and drive sales.
EyeView, Boston or Chicago production companies even has a list of case studies that demonstrate how video improved conversion rates for a variety of websites, including eToro and PokerProfessor.
eToro hired EyeView to create a homepage video that would increase download numbers for their forex trading platform. Once a video was added to their homepage, downloads increased by 31.97 percent (Though we’ll give them that extra .02 to make it a 40% boost).
PokerProfessor (now PokerRoomSchool), an online poker school for novice players, wanted to use Chicago production companies to boost subscribers to their site. EyeView then laucnehd a video for the site’s landing page. The video featured an introduction and five education chapters that give site visitors a crash course in poker strategy. Upon adding the video, subscription rates increased by 18 percent.
But perhaps the best known example of video production influence on conversion comes from Zappos. The online shoe store uses actual Zappos employees to briefly talk about different shoes that are on sale. According to Rico Nasol, Content Team Manager, videos boost sales by up to 30 percent.
So give us one good reason not to use video production on your website? Seriously, bring it on. We won’t tolerate any Netscape Navigator excuses.
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