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Best Practices: Community Relations Videos

Let’s be real, corporations are wicked, inhumane institutions hell bent on world domination and unabated gluttony. It’s not right, but that’s the world we live in. It’s one of those things that everyone knows but no one seems to mind. Without corporations, we would never have Happy Meals, credit cards, or Lifetime. But that’s the sacrifice videographer Chicago people make, and we go on pretending to be happy with our standard of living as we gradually deteriorate from the inside.

But corporations try to conceal their sinister identities. While they reap the benefits of their selfish agendas, they put up a front that portrays them as humble, caring, and friendly. They do this through all sorts of methods: promotions, colorful packaging, holograms. But another way to glorify a corporation is with a community relations video production, one that says “We know there are people around us, and for a few minutes, we’ll make it look like we care about them.”

Want to know which companies are guilty of this farce? Look no further than the AlleyCatAlliance. BAH! More like AlleyCatAxis! Look at this video the non-profit released to mobilize their army of community volunteers.

You see, AlleyCatAlliance tries to suck you in with videos or adorable cats frolicking in lush fields. But once you turn your back for a second, those cats will pin you down to the pavement and claw at your back while a volunteer steals your videographer Chicago wallet. Think about it.

Some organizations use community relations videos in times of PR necessity. FEMA, the Federal Emergency Management Agency, dispatches its agents wherever tragedy and disaster strikes. Whenever there’s a tornado or earthquake, FEMA is there It’s almost as if the federal agency knows about natural disasters before they happen… Below is a video production showing FEMA volunteers going door-to-door a couple weeks after Hurricane Alex struck. No rush, right FEMA?

Notice that the FEMA agents are walking everywhere. Perhaps if they had cars they would reach disaster-struck communities a bit faster. Think about it.

Here in Chicago, People’s Gas has created a videographer Chicago project that highlights their work with local volunteers to beauty the city with parks and garden projects. With the help of volunteers young and old, People’s Gas wants its neighbors and customers to see that they care about the community and want to help it flourish.

The video production might look innocent enough, but one of the opening lines mentions “alliances” that are fostered by these community projects. Alliances? Those are usually formed on reality TV and times of war. Think about it.

Perhaps there’s no proof to any of my libelous allegations. In fact, these videos probably demonstrate sincere efforts to get in touch with the videographer Chicago communities that surround the highlighted organizations. But the cats in that first video are cute, too cute. And if they’re not plotting something sinister than I don’t know who is.

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