We love TED. TED always has great ideas. Without TED, conferences and speeches would be so boring. Where else could you find a speech about creating an interactive ocean, or one about militant atheism? Below, is a TED presentation by Jeff Bezoz, where the Amazon founder compares the dot-com boom to the gold rush and the birth of the electricity industry. Bezoz looks at the early players in the consumer electricity business and compares them to the web, arguing that the Internet is still in its infancy and has room to grow.
For many business executives, giving speeches and presentations is a major part of their job. TED is a special organization because it not only hosts speeches from contemporary thinkers and doers, but it records and releases all of them for free. Every speech ever given at a TED conference can be seen online, in beautiful high definition, for free. The site also organizes its speeches by the speaker, popularity, even by themes likes “fascinating” and “courageous.”
These are speeches people pay good money to see, even though they’re free online. And yet, TED is still fully operational. Companies don’t generally do things just because they can afford to. TED’s brains probably see some value in the free, online distribution of speeches. Perhaps seeing the speeches online has inspired more people to attend TED, like a sample would for any other product.
Using a video production might be a good way for any business to market themselves. If consumers see that a company’s executives are smart, interesting, or just good speakers, those consumers would be more inclined to do business with that company. In certain situations, an executive presentation can be used to handle a public relations issue. For instance, after the iPhone 4 came out earlier this year, Apple faced one of it’s biggest PR dilemmas ever. However, Apple regained control of the situation when the company’s CEO, Steve Jobs, addressed the issue in a press conference and video editing. He acknowledged the problem, showed that they were listening to consumers, and gave people exactly what they were asking for. By making the video production presentation available online, Apple users the world over will see it and gradually regain confidence in the brand.
Whether you are the head of a business or run a conference, consider filming and video editing speeches to distribute online. It’s an easy to way to build buzz and gain a following. Be careful though, if viewers are unsatisfied with audio, video, or speech quality, they might never pay attention to you again.
Video One works with some local businesses to film executive presentations that are used internally, as such, they are intellectual property and can’t be showed online. However, companies should consider adding internal presentations as a part of their human resource efforts. Like an on-sight daycare, bringing expert speakers to a company can be a great way to boost moral and inspire employees. Film it and offer it to new hires. Your workers will get better at their job and thank you for it.
To find out how we can help you with your video production or video editing projects, call or email us today!
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