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Best Practices: Recruitment Video

There’s something about a videographer Chicago that gives it a unique ability to engage and inspire viewers faster than any other medium. As such, video can be an ideal tool for institutions in need of a recruitment campaign.

Recruitment videos can be used to attract employees or customers. Colleges sometimes use video to attract students, or non-profits can use video to invite volunteers. In 2009, participants at the Deloitte National Leadership Conference actually produced a recruitment video of their own.

Likewise, Cypress HomeCare Solutions created an employee recruitment video that not only featured the company’s employees, but also some of its videographer Chicago clients. In effect, these recruitment videos attract their audience through testimonials as well as more traditional relationship building.

Last year, the Girl Scouts of America created a video to recruit volunteers to lead and teach the young girls.

So next time you want your company or brand to grow, consider using a recruitment video production in addition to the typical Craigslist ad. An effective recruitment video will show potential employees or volunteers why they want to work for you, making it easier for an employer to find enthusiastic and qualified individuals to join the business. However you might want to avoid hiring an octogenarian for your video. No offense Cypress HomeCare Solutions, but that woman was dangerously close to keeling over.

For help using video production for your business, call or email us today!

Video Production Chicago
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    Tim McGee, Head of Sourcing at Avexis:

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