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Best Practices: Video FAQ

A great way to establish trust between your business and potential clients is to answer as many questions about your business as possible. If you can answer a customer’s question before they even ask it, then they will recognize your awareness of client needs. A lot of websites for products and services have FAQ pages which list frequently asked questions. These are often helpful, but text FAQs are gradually becoming outdated. It’s time more people used video production company. It’s time more people were like Roger Rombro.

Rombro’s video isn’t particularly exciting. But by using multiple camera angles and changing imagery, it’s easy to watch. It lets Rombro tell a personal story about his life and business, which creates an immediate relationship with his viewers. If that’s not enough, the video’s information box actually says he made the videos “to build trust with prospective clients visiting his website.”

But how do you figure out what questions customers have for you? Well, the best way is just to listen. And with the Internet, listening is easier than ever. People can create a profile on, a social network where anonymous and public users can ask people questions. Likewise, businesses can also get questions sent to their email, Facebook, or Twitter. Below, vlogger Dan Brown reads questions sent to him over the Internet. He acknowledges who sent him the question and then replies to it. Can it get more personal than that?

Brown’s video production company walks a tight rope of helpfulness and annoyance. He is eccentric, wild eyed, and his hair is unkempt. Perhaps this is natural for people from Nebraska. All in all, it’s kind of exciting and easy to watch. And the truth is, practically any FAQ can be watchable, if done right.

Below is a FAQ video for Ambit Energy, a natural gas provider. The video is a large, monotonous, talking head. However, since they’re less than a minute long, it ends almost as quickly as it begins and people walk away knowing a little bit more about Ambit Energy, whether they want to or not.

To find out how we can help you with your next video production company project, call or email us today!

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    Tim McGee, Head of Sourcing at Avexis:

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