Of all the uses for online video, press releases are one of the hardest to pull off. A good videographer Chicago press release builds interest and awareness towards a business, event, or individual. But a bad press release can have the opposite effect, capable of tarnishing someone’s reputation and eliminating any interest people had.
https://www.youtube.com/watch?v=Ybat94tBkVY
The shortcomings of the above release should be obvious, but these are my top 3.
- The video production looks like it it was filmed in Darth Vader’s living room, what does that have to do with Rose Garcia, her beauty or her career.
- The speaker’s voice is distracting to the point of amusement. After watching it, viewers will probably recall how the speaker says “dot com” more than anything about Rose Garcia. *COUGH*SPEECH IMPEDIMENT*COUGH*
- The whole thing looks and sounds like it was recorded with a digital camera, or a Polaroid with a home-made sound chip. We’ve seen better quality footage come from ChatRoulette.
Video amateurs can create a decent press release by themselves, if done right.
- The video was obviously done professionally, using decent music and great editing.
- It was created on multiple locations and using a lot of people involved in the event.
- It effectively shows off the fashion line-up being promoted in a way that is interesting and pleasing.
- The video production should direct us to a source where viewers can learn more about the products. It doesn’t quite stand-alone, but it might capture someone’s attention enough to do some research into the clothing line.
Brands and people should be careful when doing a videographer Chicago press release video. They have a lot of potential, but can be delicate projects. There are a lot of video press releases out there that we haven’t seen or mentioned. So here is a challenge! Comment with a link to the best and worst press release you have ever seen. We want to see something so bad that watching it will ruin our reputation. BRING IT ON!
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