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Best Practices: Video White Paper part 1

Imagine a Chicago based company who wants to incorporate video editing into their online presence. This should be all Chicago based companies, but that’s not the point. This company doesn’t know much about video, so they Google “video production Chicago” and click on the first link (which is Video One, by the way). Once they reach our website, they will see a few videos on the homepage, including an installment of our Video White Paper series.

Video One put together a 10-part White Paper series for a number of reasons. Most of all, it’s a friendly first step in the video production process that helps people understand what to do before making a video, but after they have decided to produce one.  Seeing one of our White Papers will hopefully illustrate what a good video looks and feels like, and how effective it can be at capturing viewers’ attention.

On the other hand, our white paper series is also a marketing effort. It helps position us as a thought leader in the industry. By covering multiple topics in an engaging format, we demonstrate to people our expertise and professionalism. White Papers also help us grow our email database. Viewers need to submit their email address to see the white paper. Once we have their email address, we send a thank you note, and tell them about our optional newsletter.

All together, the white papers are a way to brand our business. By being easy to find and teaching viewers what we’ve learned from the business, viewers will hopefully feel comfortable working with us. Our approach isn’t unique or revolutionary, and practically any business can adopt it. By utilizing SEO (which video can help with) determine your company’s expertise and share some of that knowledge with the world. Although certain professionals might be skeptical about giving out free advice, those fears are mostly unnecessary. If anything, people will recognize your expertise and want to do more business with you.

When it comes down to it, video editing is about business. But it’s a win/win business. People come to us to make a video, and that’s good business for Video One. However, having a video is good business for the client too, and that’s the point of our White Paper series. We want to show what kind of videos are out there, how to optimize videos for search, and how that drives traffic to websites.

Come back tomorrow to learn more about what White Papers and viral videos can do for your business.

For help using video production and video editing for your business, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…