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Best Practices: Video White Paper part 2

Our Video White Paper series is designed to help you use online video successfully by achieving your business goals. Although the first installment was just an introduction to online video editing, the second installment discusses a specific type of video: virals.

Basically any online video can go viral, and it’s an ambition for most people creating videos for the web. However, achieving viral status is no easy task, and any vendor promising to make you a viral video is stealing your money.

Based on past viral sensations, it’s clear what a video needs to become one. It usually takes good timing, humor, novelty, and most of all luck. While anyone can make a video that is strange and funny, there’s no guaranteeing that people will feel inclined to watch and then share it. In fact, the more popular online videos and YouTube becomes, the more challenging it will be for videos to go viral. In short, the odds are against you.

However, there’s more to online video editing than being a viral hit. Just like there’s more to writing a novel than being on the New York Times best sellers list. Professional online videos should be made with a clear purpose and a specific audience in mind. Whether it’s for people who accidentally stumble upon your website, a person trying to learn about your business, or a consumer looking for product reviews.

Though it’s certainly good to strive for a viral video production, don’t let that be your only goal. It’s better to work on making a video that has purpose. In fact, many of the web’s best videos were never viral hits, they just had a clear purpose that people responded to. As this Mobile Roadie demo shows, you don’t need to be the biggest viral hit to get thousands of views.

So be ambitious and careful when you’re making a video for the web. But if you’re only in video production to be a hit and appear on the Ellen Degeneres show, you’re in the wrong business.

The next installment of our Video White Paper series will come out on September 10. Be prepared!

For help using video production and video editing, call or email us today!

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