How to Prepare a Business Presentation for Professional Video Recording a business presentation may look fairly simple from the audience's point of view. Put a camera in the room, point it toward the speaker, press record, and you're done. Unfortunately, that's also how you end up with a presentation that's hard to hear, difficult to watch, or impossible to edit into something useful later. The best [...]
How to Ask Questions That Bring Out Natural, Useful On-Camera Answers Putting the right person in front of a camera is only half the battle. The questions you ask can determine whether you end up with a compelling story or ten minutes of polite answers that are difficult to use. This is especially important with customers, executives, employees, physicians, donors and event attendees. Most of them [...]
A Practical Pre-Production Checklist for Chicago Business Video Projects A successful business video usually begins well before anyone turns on a camera. Companies sometimes focus first on cameras, locations, graphics, or how long the finished video should be. Those things matter, but the most useful decisions usually come earlier: What are you trying to accomplish? Who needs to see the video? What should they understand or [...]
How to Plan Drone Footage That Strengthens Your Business Video Drone footage can make a business video more visually impressive, but that doesn't mean every production needs it. The best aerial shots do more than provide a dramatic view. They help the viewer understand something that would be difficult to communicate from the ground: the size of a facility, the location of a property, the scale [...]
What to Know Before You Broadcast a Corporate Event Live streaming can make a conference, corporate meeting, fundraiser, presentation, training session, medical program, or nonprofit event available to people who cannot be in the room. But the quality of that experience depends on decisions made well before anyone clicks the "Go Live" button. A successful broadcast involves more than placing a camera in the back of [...]
Before the Cameras Arrive: A Practical Guide for Healthcare and Life Sciences Teams Filming inside a hospital, medical office, laboratory, biotech facility, research center, or training environment usually involves more planning than filming in a typical corporate office. The camera equipment is only part of it. You may have physicians, researchers, patients, technicians, executives, or employees appearing on camera. Certain areas may be restricted. Scientific information [...]
Choosing the Right Video Setup for Your Next Corporate Event Hiring a video crew for a business event involves more than deciding whether someone should show up with a camera. One of the first practical questions is how many cameras the production actually requires. One camera may be entirely appropriate for a short presentation or a simple internal meeting. A conference, panel discussion, fundraiser, awards program, [...]
How to Turn One Video Shoot Into Months of Marketing Content Many organizations plan a video shoot around one finished video. That seems logical. You identify the message, schedule the people, hire a crew, film the material, and edit everything into one polished piece. But once you have assembled the employees, executives, customers, products, locations, equipment, and production team, creating only one video may leave a [...]
Planning Employee Training Videos: 12 Decisions to Make Before Filming Most organizations do not begin with a blank page. They begin with an employee handbook, an SOP binder, a slide presentation, a recorded webinar, a knowledgeable employee, or a collection of documents that everyone is supposed to understand. Turning all of that information into useful video is where the real work begins. The camera is rarely [...]
What Should You Film at a Trade Show? A Practical Shot List for Exhibitors Companies often spend months planning their booth, displays, demonstrations, staffing, travel, and promotional materials. Then the show opens, the aisles fill up, and someone asks, “What should we get on video?” By then, some of the best opportunities may already be passing by. The purpose of a trade show video plan is [...]
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