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Pre-production Planning Checklist

Shooting a Video: Pre-Production Planning Checklist You have a great idea and are almost ready for a video shoot. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. By skipping this step, you will waste time and money and

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How Much Should I Spend on a Marketing Video?

Business video budget Now that you want to jump-start your video marketing efforts by producing a video, it is important to first determine how much you can afford to spend. Video can contribute toward making your business memorable for customers in addition to a host of other benefits. The objective

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Grooming, Dressing & Preparing to be Filmed

Getting camera-ready When it comes to producing a video, you cannot ignore the importance of grooming and presentation. Choosing the right clothing, make-up, colors and other elements shouldn’t be ignored. Here are some things to consider when getting camera-ready:

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Learning with Video

The Future of Education is With Video Lifelong Learning Opportunities for advanced knowledge, upgrading or refreshing skills and pursuing interests have opened up through the use of video. Where appropriate, licenses can be purchased by businesses for a host of training programs for their employees. Video is opening up educational opportunities

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How to Hire a Video Editing Company in Chicago (Pt. 2)

Choosing the Perfect Video Editor (2/2) In part 1, we gave you some advice to take into consideration when hiring a video editing company such as the speed of the editor and their motion graphic capabilities. Below you’ll find a couple more tips we think are important to consider. (See

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How to Hire a Video Editing Company in Chicago (Pt. 1)

Choosing the Perfect Video Editing Company Hiring a video editing company in Chicago is like hiring one anywhere, except that you have a huge number of choices in a large city. But whether you have many or few choices, your digital video editor needs to be chosen wisely. The major

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Video Editing 30-Second Commercials

How to Edit Short Video Commercials In previous blog posts, I discussed the different approaches to editing a marketing video, event video or training video. However, even when it comes to editing the same genre or type of video, differences have to be considered based on the audience and by the

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Using Motion Graphics Successfully (Pt. II)

(See part I here.) Consistency of your motion graphics Keep the look similar. You can somewhat mix it up and probably should, but the font and colors you use should probably be consistent. I say probably, because there are no hard and fast rules when it comes to style. The

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Using Motion Graphics Successfully (Pt. I)

Motion graphics Chicago video editors consider motion graphics one of the best tools available to communicate concepts, customize fonts, animate text, add key frames, and establish branding for products. Today, motion graphics are used to reveal new information through the introduction of motion to replace simple static content. Whether your

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How Businesses Use Video to Boost Sales (Pt. 2)

(Find part 1 of this article here.) Video marketing Aside from the educational and training aspects of video, it’s also a very strong marketing tool. In addition to producing promotional videos to play on your website, show at trade shows and send to customers, video can be used in social

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How Businesses Use Video to Boost Sales (Pt. 1)

Video marketing is an essential part of business In the near future, will you need to make a video to get anyone’s attention? Will print become obsolete? Probably not. But the trend is definitely towards more and more video. After all, would you rather get this information by reading or

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Podcasting: Your Next Marketing Tool

Using Chicago podcasting as a social networking tool As a business looking to expand your reach, brand engagement holds the key to attract attention of consumers toward your brand, expand business reach, and drive sales. It is here that you can try integrating Chicago podcasting into your marketing mix by

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  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…