Shooting a Video: Pre-Production Planning Checklist You have a great idea and are almost ready for a video shoot. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. By skipping this step, you will waste time and money and
Business video budget Now that you want to jump-start your video marketing efforts by producing a video, it is important to first determine how much you can afford to spend. Video can contribute toward making your business memorable for customers in addition to a host of other benefits. The objective
Getting camera-ready When it comes to producing a video, you cannot ignore the importance of grooming and presentation. Choosing the right clothing, make-up, colors and other elements shouldn’t be ignored. Here are some things to consider when getting camera-ready:
The Future of Education is With Video Lifelong Learning Opportunities for advanced knowledge, upgrading or refreshing skills and pursuing interests have opened up through the use of video. Where appropriate, licenses can be purchased by businesses for a host of training programs for their employees. Video is opening up educational opportunities
Choosing the Perfect Video Editor (2/2) In part 1, we gave you some advice to take into consideration when hiring a video editing company such as the speed of the editor and their motion graphic capabilities. Below you’ll find a couple more tips we think are important to consider. (See
Choosing the Perfect Video Editing Company Hiring a video editing company in Chicago is like hiring one anywhere, except that you have a huge number of choices in a large city. But whether you have many or few choices, your digital video editor needs to be chosen wisely. The major
How to Edit Short Video Commercials In previous blog posts, I discussed the different approaches to editing a marketing video, event video or training video. However, even when it comes to editing the same genre or type of video, differences have to be considered based on the audience and by the
(See part I here.) Consistency of your motion graphics Keep the look similar. You can somewhat mix it up and probably should, but the font and colors you use should probably be consistent. I say probably, because there are no hard and fast rules when it comes to style. The
Motion graphics Chicago video editors consider motion graphics one of the best tools available to communicate concepts, customize fonts, animate text, add key frames, and establish branding for products. Today, motion graphics are used to reveal new information through the introduction of motion to replace simple static content. Whether your
(Find part 1 of this article here.) Video marketing Aside from the educational and training aspects of video, it’s also a very strong marketing tool. In addition to producing promotional videos to play on your website, show at trade shows and send to customers, video can be used in social
Video marketing is an essential part of business In the near future, will you need to make a video to get anyone’s attention? Will print become obsolete? Probably not. But the trend is definitely towards more and more video. After all, would you rather get this information by reading or
Using Chicago podcasting as a social networking tool As a business looking to expand your reach, brand engagement holds the key to attract attention of consumers toward your brand, expand business reach, and drive sales. It is here that you can try integrating Chicago podcasting into your marketing mix by
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