A couple weeks ago, Ad Age reported on the rise of online video viewers in Brazil. this increase is largely due to the growing economy and middle class in South America, which can now afford computers, Internet connections, and brand name goods. However, Brazil’s limited access to broadband will only have 40% of the country’s population connected to the web in 2012, even though Brazil’s government has introduced a plan to increase online connectivity for residents.
Brands are hopping on board the wagon to this new market. Nissan, Burger King, Visa, and L’Oreal are among the brands establishing their identity among Brazilian consumers. Considering the versatility of online videos, the ability to use closed captions in any language, or the relative ease of recording foreign language vocal tracks, targeting foreign markets and audiences is easier than ever thanks to online video.
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