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How to Budget for a Professional Video Production

How do I set a budget for my video?

It can be difficult setting a budget for a professional video production, especially if this is your first time. I often ask our clients what budget they have in mind, not to see how much we can get out of them, but because this way we can determine the production value the client is expecting for their video.

At Video One, we have produced promotional videos for as little as $1250 and as much as $45,000. An example of a $1250 shoot is one we did for a small business with one camera and little editing. Here’s what that looks like:

The $45,000 one, however, was a longer, scripted video for a national brand with actors, multiple cameras, props, scripting and other necessities. Here’s what that one looks like:

As discussed earlier, two cameras will often give the video production a better look. However, two cameras are more expensive than one and add to the editing time.

Here is a checklist to consider when setting up a budget for a professional video production:

  • Do I need a studio?
  • Do I need a professional voiceover?
  • Do I need professional actors and/or props?
  • Who will write the script?
  • How many cameras do I need?
  • Do I need motion graphics?
  • Where will this be filmed?
  • Do I need production, editing, or both?


Wondering how to budget for a professional video production? Video One Productions can help you with any of your video production, editing and duplication needs. Contact us at (773)252-3352 or


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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…