Last week the MyDamnChannel network on YouTube launched what might actually be the first ever LIVE Internet comedy show. Every Wednesday at 4pm, Videographer Chicago Rachael Hoyt goes live online on her YouTube channel and streams a program that usually features humor, celebrity guests, premiere clips of other shows on the network, humor, and even some kind of audience interaction.
Below is an archived recording of an earlier video editing broadcast:
I am impressed by MyDamnChannel’s ability to leverage a wide audience by using content creators from other YouTube channels as hosts for new videographer Chicago programs. This strategy promotes everyone by increasing exposure and possibly introduces a new revenue stream to people who use YouTube to make money.
However, the idea of a live YouTube broadcast isn’t perfect either.
According to ReelSEO, live broadcast is traditionally a one-way medium, and online content, ideally, should be a two-way channel between producer and audience. Likewise, if the live broadcast is being recorded for future viewers, why watch it live in the first place? The channel needs to offer viewers a unique experience that they can’t find elsewhere on YouTube or in media. Being live isn’t enough, it’s like any other channel in every other way.
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