users have rated our services

Can a live online broadcast work?

Last week the MyDamnChannel network on YouTube launched what might actually be the first ever LIVE Internet comedy show. Every Wednesday at 4pm, Videographer Chicago Rachael Hoyt goes live online on her YouTube channel and streams a program that usually features humor, celebrity guests, premiere clips of other shows on the network, humor, and even some kind of audience interaction.

Below is an archived recording of an earlier video editing broadcast:

I am impressed by MyDamnChannel’s ability to leverage a wide audience by using content creators from other YouTube channels as hosts for new videographer Chicago programs. This strategy promotes everyone by increasing exposure and possibly introduces a new revenue stream to people who use YouTube to make money.

However, the idea of a live YouTube broadcast isn’t perfect either.

According to ReelSEO, live broadcast is traditionally a one-way medium, and online content, ideally, should be a two-way channel between producer and audience. Likewise, if the live broadcast is being recorded for future viewers, why watch it live in the first place? The channel needs to offer viewers a unique experience that they can’t find elsewhere on YouTube or in media. Being live isn’t enough, it’s like any other channel in every other way.

For help with your own video editing or marketing projects, visit Video One Productions to see what we can do for you.

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…