Honda recently posed the videographer Chicago question, “how many fake demographics can we fit into an ad campaign that only has one actual demographic in mind?” So far the answer is four, which is hopefully enough to capture the elusive and desirable 18-35 year-olds who seem to pay for everything in the world.
Honda certainly isn’t the first company to use video production to advertise a product with humor, but Honda isn’t advertising their car with anything else. From the four videos, viewers will gather that the Honda Jazz (also known as the Fit in the United States) is roomy, comes with a user manual, has an engine (although it’s unclear whether the car actually runs), has 10 cup holders, power windows, side-view mirrors, some compartments, and seats that can lay flat. Also, the seats have pockets. Seriously!
The campaign is running on Australian television and online. The affordable, entry-level Honda Jazz is ideal for the 18-35 demographic that doesn’t generally buy luxury cars, and older viewers probably wouldn’t understand the commercial’s videographer Chicago subtleties either. Sure they might find them amusing, but the dialogue uses language and slang aimed at younger people. The same will likely go for American viewers who might see one of the videos as a viral, but could fail to realize the Honda Jazz is the same as the American Fit.
That being said, savvy consumers will probably be disappointed by the car commercials. While there might be some laughs in the Jazz Packing campaign, the commercials don’t even show the car moving. There are plenty of flexing muscles and shots of compartments being packed in the video production though.
Although Honda’s brand awareness efforts are cute and engaging enough, as a car commercial these videos leave something to be desired. These videographer Chicagocommercials aren’t going to hurt Honda, but the company has had better commercials in the past.
So Honda, if you’re interested in a viral campaign that will also sell cars, consider hiring Video One! We’ve done wonders for the Cheese Shotz industry, and our project manager/editor drives a Honda of her own. Mention this blog and we’ll take 15% off editing costs.
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