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Marketing Video Production for Celsi

UK Marketing Video Production

promotional video production

Screen Shot from Celsi Fireplace Video

We were contacted by Celsi, a UK manufacturer of wall mounted fireplaces to produce a marketing video production and a training video for them. Celsi is an established fireplace manufacturer in the UK and was interested in creating a presence in the United States.

Promotional video production

Fireplace for the Kitchen

Filming a Commercial and Training Video Production

We produced the commercial and a training video to instruct owners on how to set it up once they purchased it. First we rented a home in the Chicago suburbs to do the filming, hired two actors, designed the sets, and organized our crew to film.  Then we edited the training video and marketing commercial for them.

Elements of the Video Production

We hired a set designer to stage the house to make it look extra cozy. The wall hanging fireplaces in the kitchen, bedroom and living room were installed by electricians and carpenters. Once installation and set design was completed, the location looked like a warm and inviting home.

promotional video production

Production shot in the Bedroom

The actors had no speaking roles and only had to look like a happy couple in various scenarios at their home. Production took a day and editing for the two videos took two days. The costs included the home rental, the fireplace installers, the set desig

ner, the video production crew and our editor.

If you would like us to produce a training video or marketing video production for you, please feel free to contact us.

 

How to Hire a Video Editing Company in Chicago (Pt. 1)

Choosing the Perfect Video Editing Company

hiring a video editing company

Hiring a video editing company in Chicago is like hiring one anywhere, except that you have a huge number of choices in a large city. But whether you have many or few choices, your digital video editor needs to be chosen wisely.

The major criteria that people think about are asking for examples of the editors work and the price they will pay. However there are more criteria you should consider. Here are some things you may also want to throw into the mix:

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Is it Cheaper to Create My Own Video Production?

video production

Initially yes. But ultimately, probably not. I was reminded of that fact as we recently filmed a short video production for an optometrist’s website. It’s only a 14 second shot and there was some discussion among the owners of the business as to whether it would make sense to film the sequence with an iPhone.

They could have saved themselves the cost of us doing the production. However, the image quality, framing, depth of field, lighting, camera move and other elements wouldn’t have been as good as what we did with our experienced videographer and professional equipment. And as I’ve mentioned many times, people generalize from your video to your business. Good video means a good business and of course the opposite is true.

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‘Hiring a Video Production Company’ Video Tip Series – Watch Now

If you’ve been following our tip series on ‘Hiring a Video Production Company’ on our blog, the new video tip series covering the same topic will help you better understand each tip. Irwin Myers, the President of the Chicago video production company, Video One Productions, explains in detail the types of things you should look for when choosing between video production companies to produce and/or edit your video.

The following is the first video of the video series that will be released once a week for the next 10 weeks. Subscribe to our YouTube channel to stay updated on tips.

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